147 Ways To Increase Search Engine Rankings

Editorial Team

FeaturedGrowOnline Marketing0 Comments

We’ve research 147 different methods you can use to increase search engine rankings on your website.

Use structured data: Structured data is a type of code that helps search engines understand the content on your website. Use structured data to improve the appearance of your search results, increase click-through rates, and improve your search engine rankings.
Use topic modelling: Topic modelling is a statistical method that identifies the main topics and subtopics within a piece of content. Use topic modelling to improve the relevance of your content, improve your search engine rankings, and attract more traffic.

Use artificial intelligence (AI): AI can help you analyse data, identify patterns, and optimise your website and content for search engines. Use AI to improve your search engine rankings, attract more traffic, and improve your overall marketing strategy.
Use machine learning: Machine learning is a type of AI that enables computers to learn from data and make predictions. Use machine learning to analyse search trends, optimize your content, and improve your search engine rankings.
Use natural language processing (NLP): NLP is a type of AI that helps computers understand and interpret human language. Use NLP to improve the relevance of your content, improve your search engine rankings, and attract more traffic.
Use voice search optimization: Voice search optimization involves optimizing your content for voice search queries. Use voice search optimization to reach a wider audience, improve the user experience, and improve your search engine rankings.
Use visual search optimization: Visual search optimization involves optimizing your images for search engines. Use visual search optimization to improve visibility, attract more traffic, and improve your search engine rankings.
Use image optimization: Image optimization involves optimizing your images for search engines. Use image optimization to improve page speed, attract more traffic, and improve your search engine rankings.
Use page speed optimization: Page speed optimization involves optimizing the loading speed of your website. Use page speed optimization to improve the user experience, reduce bounce rates, and improve your search engine rankings.
Use local search optimization: Local search optimization involves optimizing your website and online presence for local search queries. Use local search optimization to reach local audiences, improve visibility, and improve your search engine rankings.
Use geotagging: Geotagging involves adding location information to your website and content. Use geotagging to improve visibility, attract more traffic, and improve your search engine rankings.
Use social signals: Social signals are the likes, shares, and comments that your content receives on social media. Use social signals to improve the credibility of your website, gain backlinks, and improve your search engine rankings.
Use link building: Link building involves acquiring backlinks from other websites to your own. Use link building to improve the credibility of your website, improve your search engine rankings, and attract more traffic.
Use user-generated content: User-generated content is content that is created by users rather than by the website owner. Use user-generated content to improve the user experience, gain social proof, and improve your search engine rankings.
Use influencer marketing: Influencer marketing involves partnering with influencers in your industry to promote your brand and reach a wider audience. Use influencer marketing to build brand awareness, gain social proof, and improve your search engine rankings.
Use guest posting: Guest posting involves writing blog posts for other websites and linking back to your website. Use guest posting to build backlinks, increase visibility, and improve your search engine rankings.
Use broken link building: Broken link building involves finding broken links on other websites and offering to replace them with links to your own content. Use broken link building to build backlinks, improve your search engine rankings, and attract more traffic.
Use long-tail keywords: Long-tail keywords are longer, more specific keywords that are less competitive than shorter keywords. Use long-tail keywords to improve your visibility, attract more traffic, and improve your search engine rankings.
Use semantic search: Semantic search involves using natural language and context to understand search queries. Use semantic search to improve the relevance of your content, improve your search engine rankings, and attract more traffic.
Use content personalization: Content personalization involves tailoring your content to the interests and preferences of individual users. Use content personalization to improve the user experience, increase engagement, and improve your search engine rankings.
Use schema markup: Schema markup is a type of structured data that helps search engines understand the content on your website. Use schema markup to improve the appearance of your search results, increase click-through rates, and improve your search engine rankings.
Use content clusters: Content clusters involve grouping related pieces of content together to improve the relevance and authority of your website. Use content clusters to improve your search engine rankings, attract more traffic, and improve the user experience.
Use infographics: Infographics are visual representations of information that can help you attract more traffic and backlinks. Use infographics to improve the user experience, gain social proof, and improve your search engine rankings.
Use video content: Video content is highly engaging and can help you attract more traffic and backlinks. Use video content to improve the user experience, gain social proof, and improve your search engine rankings.
Use social media optimization: Social media optimization involves optimizing your social media profiles and content for search engines. Use social media optimization to improve your visibility, attract more traffic, and improve your search engine rankings.
Use mobile optimization: Mobile optimization involves optimizing your website and content for mobile devices. Use mobile optimization to improve the user experience, reduce bounce rates, and improve your search engine rankings.
Use email marketing: Email marketing involves using email to promote your brand and drive traffic to your website. Use email marketing to build relationships, gain social proof, and improve your search engine rankings.
Use customer reviews: Customer reviews can improve the credibility of your website and attract more traffic. Use customer reviews to improve the user experience, gain social proof, and improve your search engine rankings.
Use social proof: Social proof involves using social signals and customer reviews to build trust and credibility with your audience. Use social proof to improve the credibility of your website, gain backlinks, and improve your search engine rankings.
Use data visualization: Data visualization involves using visual representations of data to make it easier to understand and interpret. Use data visualization to improve the user experience, gain social proof, and improve your search engine rankings.
Use interactive content: Interactive content involves content that allows users to interact with it in some way, such as quizzes, polls, and surveys. Use interactive content to improve the user experience, increase engagement, and improve your search engine rankings.
Use gamification: Gamification involves using game mechanics to engage users and improve the user experience. Use gamification to increase engagement, gain social proof, and improve your search engine rankings.
Use podcasts: Podcasts are a popular form of content that can help you attract more traffic and backlinks. Use podcasts to improve the user experience, gain social proof, and improve your search engine rankings.
Use webinars: Webinars are live online events that can help you attract more traffic and backlinks. Use webinars to improve the user experience, gain social proof, and improve your search engine rankings.
Use surveys: Surveys can help you gather valuable feedback and insights from your audience. Use surveys to improve the user experience, gain social proof,
Use influencer marketing: Influencer marketing involves partnering with influencers in your industry to promote your brand and drive traffic to your website. Use influencer marketing to increase brand awareness, gain social proof, and improve your search engine rankings.
Use user-generated content: User-generated content involves content that is created by your audience, such as reviews, testimonials, and social media posts. Use user-generated content to improve the credibility of your website, gain backlinks, and improve your search engine rankings.
Use local search optimization: Local search optimization involves optimizing your website and content for local search queries. Use local search optimization to improve your visibility in local search results, attract more traffic, and improve your search engine rankings.
Use customer service: Customer service can help you build relationships and gain social proof with your audience. Use customer service to improve the user experience, gain social proof, and improve your search engine rankings.
Use brand storytelling: Brand storytelling involves using storytelling to connect with your audience and build relationships. Use brand storytelling to improve the user experience, gain social proof, and improve your search engine rankings.
Use employee advocacy: Employee advocacy involves encouraging your employees to promote your brand and share your content on social media. Use employee advocacy to increase brand awareness, gain social proof, and improve your search engine rankings.
Use live streaming: Live streaming involves broadcasting live video content to your audience. Use live streaming to improve the user experience, increase engagement, and improve your search engine rankings.
Use voice search optimization: Voice search optimization involves optimizing your website and content for voice search queries. Use voice search optimization to improve your visibility in voice search results, attract more traffic, and improve your search engine rankings.
Use content co-creation: Content co-creation involves collaborating with other brands and influencers to create content together. Use content co-creation to increase brand awareness, gain social proof, and improve your search engine rankings.
Use chatbots: Chatbots are automated messaging tools that can help you provide better customer service and improve the user experience. Use chatbots to improve the user experience, gain social proof, and improve your search engine rankings.
Use customer education: Customer education involves providing educational content to your audience to help them solve their problems and achieve their goals. Use customer education to improve the user experience, gain social proof, and improve your search engine rankings.
Use social media listening: Social media listening involves monitoring social media channels for mentions of your brand and industry. Use social media listening to gather insights, engage with your audience, and improve your search engine rankings.
Use social media advertising: Social media advertising involves using paid advertising on social media platforms to promote your brand and drive traffic to your website. Use social media advertising to increase brand awareness, gain social proof, and improve your search engine rankings.
Use retargeting: Retargeting involves targeting users who have already visited your website with advertising. Use retargeting to increase conversions, gain social proof, and improve your search engine rankings.
Use referral marketing: Referral marketing involves encouraging your audience to refer their friends and family to your brand. Use referral marketing to increase brand awareness, gain social proof, and improve your search engine rankings.
Use audience segmentation: Audience segmentation involves dividing your audience into smaller groups based on their interests, behaviour, and demographics. Use audience segmentation to personalize your content, improve the user experience, and improve your search engine rankings.
Use customer journey mapping: Customer journey mapping involves mapping out the steps that customers take when interacting with your brand. Use customer journey mapping to improve the user experience, gain insights, and improve your search engine rankings.
Use heatmaps: Heatmaps are visual representations of how users interact with your website. Use heatmaps to gain insights into user behaviour, improve the user experience, and improve your search engine rankings.
Use A/B testing: A/B testing involves testing different variations of your website or content to see which performs better. Use A/B testing to improve the user experience, increase conversions, and improve your search engine rankings.
Use schema markup: Schema markup involves adding structured data to your website to help search engines understand the content better. Use schema markup to improve your search engine rankings and visibility in rich snippets.
Use multimedia content: Multimedia content includes videos, images, and infographics. Use multimedia content to improve the user experience, increase engagement, and improve your search engine rankings.
Use local business directories: Local business directories are websites that list businesses in specific locations. Use local business directories to improve your local search rankings and gain backlinks.
Use social bookmarking: Social bookmarking involves saving and sharing links to web pages on social bookmarking sites. Use social bookmarking to gain backlinks, increase visibility, and improve your search engine rankings.
Use link reclamation: Link reclamation involves finding broken or lost links to your website and fixing them. Use link reclamation to improve your backlink profile and improve your search engine rankings.
Use internal linking: Internal linking involves linking to other pages on your website. Use internal linking to improve the user experience, increase engagement, and improve your search engine rankings.
Use external linking: External linking involves linking to other websites. Use external linking to provide value to your audience, gain social proof, and improve your search engine rankings.
Use guest blogging: Guest blogging involves writing blog posts for other websites in your industry. Use guest blogging to gain backlinks, increase visibility, and improve your search engine rankings.
Use broken link building: Broken link building involves finding broken links on other websites and replacing them with links to your own website. Use broken link building to gain backlinks, increase visibility, and improve your search engine rankings.
Use content repurposing: Content repurposing involves repackaging your existing content into different formats or for different platforms. Use content repurposing to increase visibility, reach new audiences, and improve your search engine rankings.
Use evergreen content: Evergreen content is content that remains relevant over time. Use evergreen content to increase visibility, attract more traffic, and improve your search engine rankings.
Use long-tail keywords: Long-tail keywords are longer and more specific search queries. Use long-tail keywords to attract more targeted traffic, increase visibility, and improve your search engine rankings.
Use branded anchor text: Branded anchor text involves using your brand name as the anchor text for backlinks. Use branded anchor text to improve your brand recognition, gain social proof, and improve your search engine rankings.
Use social proof: Social proof involves using social cues, such as reviews and testimonials, to influence behaviour. Use social proof to improve credibility, gain backlinks, and improve your search engine rankings.
Use email marketing: Email marketing involves sending promotional messages to your email list. Use email marketing to increase engagement, gain social proof, and improve your search engine rankings.
Use video marketing: Video marketing involves creating video content to promote your brand and drive traffic to your website. Use video marketing to improve engagement, gain social proof, and improve your search engine rankings.
Use infographics: Infographics are visual representations of information. Use infographics to improve engagement, gain backlinks, and improve your search engine rankings.
Use case studies: Case studies involve in-depth analyses of how your product or service has helped your customers. Use case studies to gain social proof, improve credibility, and improve your search engine rankings.
Use influencer marketing: Influencer marketing involves partnering with influential individuals in your industry to promote your brand. Use influencer marketing to increase visibility, gain social proof, and improve your search engine rankings.
Use user-generated content: User-generated content involves content created by your customers or audience. Use user-generated content to improve engagement, gain social proof, and improve your search engine rankings.
Use voice search optimization: Voice search optimization involves optimizing your website for voice searches. Use voice search optimization to improve visibility and stay ahead of the curve in search engine optimization.
Use local SEO: Local SEO involves optimizing your website for local searches. Use local SEO to increase visibility and attract more targeted traffic.
Use mobile optimization: Mobile optimization involves optimizing your website for mobile devices. Use mobile optimization to improve the user experience and improve your search engine rankings.
Use responsive design: Responsive design involves designing your website to adapt to different screen sizes. Use responsive design to improve the user experience and improve your search engine rankings.
Use social media optimization: Social media optimization involves optimizing your social media profiles and content for search engines. Use social media optimization to increase visibility and attract more traffic.
Use Google My Business: Google My Business is a free tool that allows you to manage your business information on Google, including in search results and on Google Maps. Use Google My Business to improve visibility and attract more local traffic.
Use Bing Places for Business: Bing Places for Business is a free tool that allows you to manage your business information on Bing, including in search results and on Bing Maps. Use Bing Places for Business to improve visibility and attract more local traffic.
Use Google Search Console: Google Search Console is a free tool that allows you to monitor and optimize your website’s presence in Google search results. Use Google Search Console to improve visibility and identify potential issues with your website.
Use Bing Webmaster Tools: Bing Webmaster Tools is a free tool that allows you to monitor and optimize your website’s presence in Bing search results. Use Bing Webmaster Tools to improve visibility and identify potential issues with your website.
Use Google Analytics: Google Analytics is a free tool that allows you to track website traffic and analyse user behaviour. Use Google Analytics to gain insights into your audience and improve your search engine rankings.
Use Google Tag Manager: Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics tags on your website. Use Google Tag Manager to improve tracking and gain insights into your audience.
Use structured data testing tools: Structured data testing tools allow you to test your website’s schema markup and ensure that it is implemented correctly. Use structured data testing tools to improve your search engine rankings and visibility in rich snippets.
Use website speed testing tools: Website speed testing tools allow you to test your website’s loading speed and identify areas for improvement. Use website speed testing tools to improve the user experience and improve your search engine rankings.
Use keyword research tools: Keyword research tools allow you to research and analyse keywords and search terms relevant to your industry. Use keyword research tools to identify opportunities for optimization and improve your search engine rankings.
Use content analysis tools: Content analysis tools allow you to analyse the effectiveness of your content, including readability, keywords, and more. Use content analysis tools to improve the quality of your content and improve your search engine rankings.
Use backlink analysis tools: Backlink analysis tools allow you to analyse your backlink profile and identify opportunities for improvement. Use backlink analysis tools to gain insights into your backlink profile and improve your search engine rankings.
Use social media management tools: Social media management tools allow you to manage your posts by scheduling ahead of time.
Make sure your website is mobile-friendly, as this can significantly impact your search engine rankings.
Use descriptive file names and alt tags for all images on your website, as this can help with image search rankings.
Add schema markup to your website to help search engines understand the content of your site better.
Utilize internal linking to help distribute link equity throughout your website and help search engines understand the structure of your site.
Implement breadcrumb navigation to help users navigate your site more easily and improve the user experience.
Utilize social media to build your online presence and generate social signals, which can indirectly impact your search engine rankings.
Use Google My Business to help your business appear in local search results.
Use Google Search Console to identify and fix crawl errors on your site.
Implement a sitemap on your website to help search engines find and crawl all of your pages.
Optimize your website’s load time by compressing images and minimizing code.
Add an SSL certificate to your website to improve security and help with search engine rankings.
Use Google Analytics to track your website’s traffic and identify areas for improvement.
Write high-quality content that provides value to your readers and is shareable on social media.
Use long-tail keywords in your content to target more specific search queries.
Utilize header tags (H1, H2, H3, etc.) to help organize your content and make it easier for search engines to understand.
Optimize your website’s meta descriptions and title tags to entice users to click through to your site.
Use a variety of content formats (text, images, video, etc.) to make your website more engaging and shareable.
Use infographics to present complex information in an easy-to-understand format.
Use data-driven research to create unique and compelling content that stands out from the competition.
Utilize internal search data to identify content gaps on your website and fill them with new content.
Participate in industry forums and communities to build your online presence and generate backlinks.
Conduct original research and publish the results on your website to generate backlinks and social shares.
Use multimedia (audio, video, etc.) to create a more engaging and interactive user experience.
Use social proof (customer reviews, testimonials, etc.) to build trust with your audience and improve your search engine rankings.
Use Google Trends to identify trending topics and create content around them.
Create a FAQ section on your website to answer common questions and improve the user experience.
Use surveys and polls to engage with your audience and generate valuable data for your business.
Optimize your website for featured snippets to appear at the top of search engine results.
Use a variety of sources (blogs, news sites, social media, etc.) to stay up-to-date with industry trends and news.
Use Google Search Console to identify and fix duplicate content issues on your website.
Use the “People also ask” feature on Google to identify related topics and create content around them.
Use Google Analytics to identify high-traffic pages on your website and optimize them for conversions.
Use tools like SEMrush and Ahrefs to identify high-quality backlink opportunities for your website.
Use social media to promote your content and build relationships with influencers in your industry.
Utilize user-generated content (UGC) to create a more engaging and interactive user experience.
Use content repurposing to create new content from existing content (e.g., turning a blog post into a video).
Utilize rich snippets to enhance your search results by displaying additional information like reviews, ratings, and prices.
Make sure your website is mobile-friendly and has a responsive design, as mobile-friendliness is a ranking factor for Google.
Use structured data markup on your website to provide search engines with more context and information about your content.
Optimize your website’s loading speed by compressing images, minifying CSS and JavaScript, and using a content delivery network (CDN).
Implement schema markup on your website to provide search engines with more detailed information about your business, such as your address, phone number, and business hours.
Use social media platforms to build brand awareness and drive traffic to your website.
Conduct keyword research to identify long-tail keywords and incorporate them into your content to target more specific searches.
Optimize your website’s meta descriptions to provide a clear and compelling summary of your content.
Use header tags (H1, H2, H3, etc.) to structure your content and make it easier to read for both users and search engines.
Use internal linking to help users navigate your website and to distribute link equity throughout your site.
Use Google Search Console to monitor your website’s performance and identify areas for improvement.
Utilize video content on your website to engage users and keep them on your site for longer.
Implement breadcrumb navigation on your website to make it easier for users to navigate and to improve your site’s structure.
Make sure your website is accessible to users with disabilities by adhering to WCAG guidelines.
Use alt tags on images to provide context and improve accessibility, as well as to give search engines more information about your content.
Use canonical tags to avoid duplicate content issues and consolidate link equity.
Optimize your website’s URL structure to make it more user-friendly and to include relevant keywords.
Use local SEO tactics to target users searching for businesses in your area, such as creating a Google My Business page and optimizing your website for local keywords.
Utilize user-generated content (UGC) to build social proof and improve your website’s credibility.
Finally, always keep an eye on the latest trends and updates in the search engine optimization industry to stay ahead of the competition and keep your website ranking high.