Any successful business owner will know that it’s important to use multi-channel marketing to widen your reach. For startups, however, resources may be a little limited. Fortunately, there are plenty of cost-effective ways you can promote your business and email marketing is one of them. Create an effective email campaign to encourage more traffic to your website. It allows you to expand your network and build brand awareness. It’s also easy to measure and you can figure out which campaigns are working for you. It is a useful and versatile tool for startups, and here are a few reasons why.

Cost-effective solution

Due to it being a cost-effective option, email marketing has a high ROI compared to other types of marketing strategies. You can outsource email marketing or you can set up your own using various tools and software. When you start making more profits you can branch out into Gmail ads or hire the best SEO agency. It is also automated making it less time-consuming for businesses with a reduced workforce. Once you’ve created the fantastic subject and copy to entice your readers, there’s little more for you to do. The next step is to monitor the results.

Easy to monitor

One of the most important tips to avoid marketing mistakes is to put a lot of focus on monitoring your campaigns. If not, how will you know if they’re working for you? The great thing about email marketing is that it’s easy to track and measure. Email marketing software will allow you to monitor open and click rates. You can also try A/B testing and send out two versions of the same campaign at once to compare results. 

Expand your network

If your business is just starting out it’s a good way to expand your network. Even though you’ll be sending emails to existing contacts, you will reinforce brand recognition. You can also use email marketing to create a referral programme. Include an incentive for recommending your business to a friend and you’ll be able to reach out to an even wider audience.

Email Marketing Boosts brand recognition

Email marketing is an easy way to improve brand awareness. You’re essentially reminding people about your business, with the added opportunity to promote any new offers or launches. Marketing campaigns give your brand more credibility as recognition increases. It’s important to be consistent, however. Your email branding and tone and voice should mirror that of your landing page, for example. You could even include a note about your brand’s story.

Very versatile

Another advantage of email marketing is that it’s very versatile. You can include any information you want about your brand along with links and images. It’s even possible to embed videos or links to similar content on your website. For startups with a minimal budget and marketing experience, it’s a more straightforward and cost-effective option. Experiment with new communication channels by building your email marketing campaign today. There are several ways it can help grow your business.