Content marketing is a hugely powerful tool for your website.
Every business wants to boost its online presence, and one of the best ways to do this is through content. Here are some reasons your business should have a content marketing strategy.
Make the Most of Your Website
Your website has so many capabilities, but if you’re not creating content, then you’re not making the most of it.
Many businesses leave their blog page sitting idle, or at best, make minimal efforts to create content. However, millions of people are searching the internet for information every day, and this is your opportunity to provide them with it.
Content marketing is an opportunity for your business to position itself as a market leader, and it has been shown that site traffic growth is 7.8 times higher for businesses that are content marketing leaders as opposed to followers.
Your website can be a valuable resource that draws people in, but you’ve got to make the most of its capabilities by creating regular content.
Boost Your Rankings
The search engines want to show results that answer people’s specific questions.
If you sell irons, and all your pages are product pages, then you might be showing Google that you sell irons, but are you showing it you can answer questions such as “how to iron a shirt”?
People come to buy your products in many different ways. There are lots of different buyer journeys, and people don’t necessarily land on your product pages and buy there and then. Instead, they go through a process of discovery that involves multiple search engine queries.
If your website isn’t ranking for a variety of keywords, then it’s not achieving its full potential, and it’s very difficult to do this without a good content plan.
You put a lot of time into making your website look professional. You might have worked with a website designer Chester to make sure you come across as an authoritative business that people want to engage with. So, why wouldn’t you go to the same lengths when it comes to the information you put on your website?
If you’re going to establish yourself as a trustworthy, authoritative business, then you’ve got to showcase the knowledge you have in your industry.
When someone walks into your physical shop, the chances are the salesperson will use their knowledge to help the customer find the perfect product. There’s no reason why you can’t do the same thing with your content and give people useful advice.
When you share your professional knowledge and establish your business as an authoritative figure, then you’re going to start building relationships with potential customers.
If someone comes to your “how to iron a shirt” article and loves the information, then they’re not necessarily going to buy a new iron right away. When they do come to buy a new iron, though, they may well think back to that article and be drawn back to your website as a consequence.
Once you get people engaging with your website, they’re much more likely to come back to you when they are ready to make a purchase. The sales aren’t always immediate, but they will come through if you’re doing your content marketing well.
Bring in Customers
Content marketing isn’t just for show. It’s there to bring in a good return on investment, and it can certainly do this.
One of the great things about content is that it works on many levels. It’s a great way of bringing in traffic, it drives engagement, and it creates sales. This ticks virtually every box in marketing, and it’s one reason content marketing is so popular today.
The success of your content marketing is dependent on three key things, though:
- The quality of your content
None of these aspects are out of reach for your business, but they do take a clear focus and commitment. If you haphazardly go into content marketing, then you will see disorganized results. Instead, you’ve got to be organized and create a plan.
When you get your content marketing right, it can have impressive results.