No matter what the size of your business is, from something that is established to something that you start out doing from home, having an online presence is really important. It can be a great way to get new customers, without you having to really do a whole lot.
You just need to make sure that you are doing some of the right things to optimize your online presence to make sure that it is working for your business. Have a strategy in place and then it will be easier to manage and you’ll see some positive growth.
1. Mobile-Friendly Website
More and more people are using their mobiles to look things up online, simply because it is quicker and easier than having to log on a computer. But if your site is not set up for display on a mobile phone, then it will mean that you lose customers pretty quickly as they’ll just click off if they can’t easily search on there or find their way around your site.
For example, take a look at this website that the Start Smarter Website Design team designed for a client. It automatically resizes and is easy to navigate both on a mobile, tablet, laptop and PC.
2. Regular Blog Posts
In the online world, content is king. So having a blog that you update regularly is really important. Keep content quality and relevant, and people will find that kind of content online when they search for it. Don’t be intimidated by the idea of blogging, as it can be a great way to boost your presence online and have new customers find you as you share relevant content or tips around your business area.
3.Improve Your SEO
Your SEO (or search engine optimization) is all about how you are found online and where you rank in relevant search engine searches. If you’re an online shoe retailer and someone is looking for ‘wedding shoes,’ for example, then do you come up in their search? If that is something that you sell then you want to be showing to those customers. Looking to improve your SEO metrics with things like your domain authority can really help to boost your presence online, as well as making sure that you use blog post titles and keywords correctly.
4. Active on Social Media
Being on social media is such an easy win for small business owners. Being present on those channels is great for customer service, as well as for new customers finding out about you. If you tweet at relevant times then people can find you, as well as sharing shareable and interesting content on Facebook, for instance. When you use these channels well you can get your brand name out there and find the potential customers that your business would be ideal for.
5. Use Online Advertising
It can take time to see organic results with your online presence, especially being found more online can take a few months. So in the meantime, you could look to use some online advertising campaigns to help boost your site and generate more leads. Something like Google AdWords can be a pretty cost-efficient way of boosting traffic and improving how you are found online, for example.