When it comes to growing a business and ensuring it’s as productive as possible, it always makes sense to have people dedicated to managing various operational aspects. Unfortunately, human resources are one of the leading expenses for any organisation. Thus there are many business functions that you can outsource and lower your burden.

As you can imagine, some entrepreneurs try to keep those costs down by doing much of the work themselves. After all, sole trader businesses can’t necessarily afford staffing overheads. However, that seldom works out well.

Did you know that outsourcing provides a more cost-effective solution to firms of all sizes – even sole proprietors?

Check out the following business functions you need to outsource that will help you save money and grow your business:

1. Administration

Let’s face it: if business owners had the choice of doing what they love to grow their firms or spending days at a desk carrying out admin duties, they would choose the former option. Administrative tasks are often one of those essential business functions no one wants to do.

Luckily, you can outsource that part of your business to an administrative specialist such as a virtual assistant. They can conduct all kinds of clerical tasks on your behalf and give each one their full, undivided attention, making it a popular choice among business functions to outsource.

2. Legal Services

Businesses often need legal help from professionals like conveyancers through to investment fraud lawyers. Some medium to large firms have in-house legal teams to cover all aspects of litigation and legal assistance.

Unfortunately, hiring in-house solicitors and other legal professionals isn’t cheap, plus their services might not get utilised often. With that in mind, it’s a better idea to outsource all legal services to qualified and certified specialist law firms.

3. Web Design

It’s no secret that knocking up a website is child’s play, thanks to the array of online website builders available. Anyone can simply select a theme for their site, develop the basic site structure, and add any content they see fit.

But, that doesn’t mean those people will end up with professional or even functional results. Your company’s website is something you should get sorted out properly by people that know what they’re doing. That’s why you should outsource web design to professionals.

4. Marketing

Part of any business’s success is ensuring that it’s always in the public eye and gets promoted regularly. It goes without saying that many small business owners take it upon themselves to market their brands themselves.

The trouble is, a lot of those people don’t have marketing backgrounds and so waste a lot of time and money promoting their companies incorrectly. If that sounds familiar, now is the time to stop and hire a professional marketing company to do the hard work for you. It is one of the important business functions to outsource for most small businesses.

5. Customer Service

Many smaller businesses have one or two people that perform various business functions, and one of them is customer service. That’s fine if those individuals are very good at troubleshooting and making their customers feel like royalty.

However, a brand’s customer service can go downhill if those in charge of providing it don’t have the time to do so. Instead of hiring a team of customer service staff, a far better option is to outsource it.

Note that it’s a good idea to outsource to providers with call centre teams based in the same country as you. Otherwise, customer queries and complaints can get lost in translation, resulting in frustration and chaos.

6. Accounts

A business’s accounts and bookkeeping is crucial for survival. Business leaders must know the financial health of their firms at any given time, as they use that information to direct their future plans and growth.

While it’s possible for self-employed people to use bookkeeping software to facilitate with such tasks, it’s not the ideal solution for all businesses. That’s why it makes sense to have accountants organise and oversee a company’s financials.

It doesn’t necessarily make sense to hire full-time accountants and bookkeeping staff for many businesses. Outsourcing your accounts functions to a third-party provider will reduce your bookkeeping costs and ensure you limit your tax exposure as much as possible.

7. Sales

Does your business cold-call people to make sales? Perhaps your firm provides a sales enquiry line and also contacts existing customers to up-sell items to them?

Whether you do that work yourself or pay a team of salespeople to do so, one thing’s for sure: it costs your business a lot of time and money. That’s why it’s a better idea to outsource your sales functions to third-party companies.

Outsourced sales teams act as an extension of your business and can boost your bottom line in many different ways. What’s more, you don’t need to worry about increasing capacity or training, as all that gets taken care of for you.

8. Social Media

Irrespective of what your business sells, it likely has a social media presence on platforms like Facebook, Twitter, and Instagram, to name but a few. As you know, social media is an excellent way to generate sales leads and a convenient customer service medium.

An unfortunate fact about social networking is that many businesses don’t pay much attention or devote much time to their social media channels. As a result, customers could end up feeling ignored, frustrated, and eventually go elsewhere.

The good news is you can outsource your social media management functions to external marketing companies. They can take care of content curation, scheduling posts, and responding to customer enquiries.

They can even help set up AI customer service channels on mediums like Facebook Messenger to streamline your customer services.

9. IT

Last but not least, it should come as no surprise to you that a leading expense of any business is its IT infrastructure. Computers and printers, networking equipment, and other IT equipment will often need periodic maintenance and upgrades.

Attempting such tasks yourself is a bad idea if you don’t have the IT know-how. Plus, you likely won’t have the time to do any IT work yourself and hiring an in-house IT team will eat into your profit.

If you use an outsourced IT support team, they can provide all the IT services and help your business needs. It is among the most popular business functions to outsource.

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