When you run an online business, you obviously want as many people as possible to look at your website. Rather than simply browsing through what you have to offer, your main objective should be to convert as many of the browsers into buyers as possible. This should be one of the cornerstones of your business. It should also be a primary focus in which you are always looking to improve as well. Here are a few ways to turn more of your browsers into buyers.

Present Your Product in the Best Light

Your products must take center stage on your website. They must be so appealing that people are naturally drawn to buy them. The online world has the disadvantage of people lacking the ability to hold the products in their own hands. So, you need to make sure that the imagery that you are using is both large and high-quality. If possible, try to show the product from a range of different angles as well.

Clear Copy and Excellent Descriptions

As well as the imagery, you also need to make sure your descriptions are accurate. Provide easy access to the information for which your customers are seeking. In addition, make sure that the products sound appealing. Outline the difference and value that can be added to the potential buyer’s life. The copy on the page also makes a difference with regards to the SEO (search engine optimization) of the site.

Analyse the Data

One of the major advantages of running an online store is that you have easy access to a host of data. This data can help you improve the customer’s experience on your website.  Monitor the length of time spent on your site and what their general patterns of behavior. By doing this, you can see if there are any improvements to make along the way. You could also look into more technical practices such as CRO. Ultimately, if you don’t look at the data, it could become more difficult to make any of the necessary improvements.

Make Discounts Easy to Apply

If you are going to offer discounts to customers, you should make them straightforward to apply. Bury them away, and this is going to lead to a lot of frustration and bad feeling. Any promotions which you are currently offering should be front and center on your website, rather than being deceptively tucked away.

Converting browsers into buyers is one of the toughest steps to take when you are running a website. However, it is something which should always be on your mind. After all, there is nothing more important than keeping sales ticking over, winning new customers, and convincing the ones you have already to keep buying with you.


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