The business advertising landscape is an evolving sphere that encourages creativity and strategic thinking. If you’ve exhausted your usual marketing routes, then it’s time to venture down the less-trodden paths. With that in mind, here are some interesting advertising ideas that you may have discounted, or not thought of at all, which could really help to sell your brand.

TV and YouTube ads

Video-based ads were once the way to advertise businesses, but with the advent of the internet, many fewer companies chose to use traditional ads. The thing is, they are still an amazing way to draw in your target audience.

If you partner with a great film location agency, videographer, and ad writer, you can create some amazingly cinematic ads, which you can show on TV, or sites like YouTube, which will captivate your audience and ensure your brand is the one they remember, so it is definitely worth spending a little more on commercials, even in this day and age.

Podcast sponsorship

While videos and images dominate the internet, don’t underestimate the growing popularity of podcasts. By sponsoring a podcast that aligns with your target audience, whether it be a true crime pod or something about the history of art,  you can subtly advertise your products or services. Listeners often have a trust relationship with the host, which can extend to your brand if presented in a thoughtful and organic manner.

Collaboration with micro-influencers

In the age of social media, influencers hold significant sway over consumer decisions. However, rather than engaging mega-influencers with millions of followers, consider partnering with micro-influencers who have a smaller, yet highly engaged audience. They can promote your brand in a more authentic and personal way, often leading to higher engagement and conversion rates for your company.

Augmented Reality advertising

AR advertising is an immersive way to reach customers and is gradually gaining ground. Using AR, you can project your products into the customer’s environment, allowing them to interact with your offerings virtually. Brands like IKEA have successfully implemented AR to enhance their customer experience. If done correctly, it can be a game-changer in sectors like retail, real estate, and even hospitality.

Street art and murals

If you operate within a community, commissioning a local artist to create a mural related to your business is a great way to catch attention. The British street art scene, famous worldwide thanks to artists like Banksy, can attract tourists and locals alike. Murals are an artistic and creative way of promoting your brand and supporting the local arts scene. They can become a recognisable symbol of your business that resonates with the community.

As you can see, there are many interesting, and often unexplored channels that can provide you with significant advertising potential. From making traditional videos to using AR for immersive customer experiences, these innovative approaches could be the unique advertising solution you’ve been searching for. So why not think about which methods will resonate most with your customers right now, and give them a try?

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