In small businesses, a trade show, an exhibition, and other networking events can be extremely crucial to your business’ success. These provide with you an opportunity to meet suppliers, customers and potential clients face to face. This is a chance to sell yourself and your company and to attract new business. It is also a way to cement relationships, build a following and find connections for the future.

But, as important as it is, it’s not easy. You cannot expect to arrive at a show with a poster and some leaflets with the hope of attracting crowds. With so much competition, you need to find ways to receive exposure to stand out and make the right impression.

Fortunately, there are plenty of ways to do this. You can start a hashtag and build some hype on social media and advertise to your audience. By giving a sneak peek of what you offer, you can build a buzz before you arrive at the show. Some of the things you can do are:

  1. Offer great free gifts and merchandise that gets people talking and engaging instead of placing random items into a bag.
  2. Develop the right packaging that will advertise your business even after someone has left your stand.
  3. Ensure that you and any staff know your company completely and can speak to people confidently and passionately.

You only have one chance to make a first impression. It is essential that you present yourself well and are able to answer any questions. In addition, you can also make sure that you create the perfect custom exhibition stand for your business.

How Can a Custom Stand Help?

Your staff, the goodie bags, and the information that you provide are fantastic. However, your stand is your way to make a first impression. It is what people will notice in a crowded room. This is what will bring them over to see what your company is offering. Oftentimes, your stand is the one thing that they will remember most in the days following the show.

Your Exhibition Stand Design is your way to stand apart from others. This is how you can show the world what your business is about and showing them who you are. You can put some personality into your stand design. It will speak for you in a way that flyers and business cards never will.

Include Your Branding

Oftentimes, people will overdo things by coming up with quirky designs and goofy gifts, and they forget the simple things. It is imperative that your branding is clear on your stand. Anyone looking at your stand should have no doubt about who you are and what you do.

Remember, your branding is not just about your logo. You should also include your colour scheme, use good-sized fonts, and add a clear tagline. You may also choose to print your brand story on your stand or on items given away during the event. Your story can help you to make a personal connection with customers and clients. This can also help to form a deeper relationship and help to promote trust and loyalty.

Add Some Colour

White space looks great on things like websites and business cards. It makes your branding and all vital information stand out. But, this does not always work on a larger scale. Do not be afraid of using colour. However, do not go overboard with it either.

Blocking colours can work well to stand out without clashing or overwhelming. Paint entire walls or large areas of space in one bold, bright colour. Also, add your logo or story to break it up.

Add Some Props

A stand, however colourful, with a table and some printouts will always look a little boring. So, fill in some of the space. Add some props that are relevant to your business. If you cannot think of anything, try using houseplants or shrubbery.

Keep It Simple

Throwing everything together on your stand can be tempting. Filling it with colours and props, adding logos to every wall, and offering every freebie can look cheap and unprofessional. Therefore, try not to overdo it. Take a look at your stand and get some expert advice if you are unsure of what works. Remember, you want to attract people and appeal to their needs. You do not want to be unappealing to them prior to having an opportunity to speak with them.


Enter your email address for FREE tips, offers and freebies straight to your inbox.