In the previous decade, businesses saw increased demand for product customisation. Customers now want to make mass-market products, unique and personal. This is great news for all types of businesses, as previously, the only reason for less product variation was because of the low consumer demand. Now, however, every business should reconsider its design approach to products in the future.

Creating different versions of virtually the same product is highly recommended because it’s already catching on in the largest industries. Smartphone brands have been offering customers the chance to buy a basic, advanced and premium version of phones for more than half a decade. Apple have been great at exploiting the art of product variation. Your prices do not have to take a hit as once thought as customers will pay for their desired version. 

The logistical technology

Most business leaders acknowledge, product variation is a great idea. You’re still using the same materials, same tools, same manufacturing process, but you’re unleashing your designers to breathe new life into your products. The costs are very manageable as scaling is able to be slowly introduced.

The logistical technology such as eCommerce sortation is here. Products of all kinds are quickly sorted into their right exit paths, ready to be packed and delivered. The output efficiency increases by up to 20,000 per hour. You’re also not putting employees at risk of hurting themselves, as there are far less handling and lifting of products.

There’s a constant feed to other functions, so you know when something has gone wrong and can immediately fixing it. Error downtime is therefore greatly reduced. The weight range is 50g to 35kg, making it extremely versatile.

Pleasing a wide variety

All kinds of groups in society, enjoy the same product. We are in the fourth industrial revolution, and mass production is being revamped like never before. Rather than giving all groups the same product and having them rely on after-market customisation, you should cut out the middle-man and customise products yourself.

Giving customers customisation options at the product buy page, you allow different people to inject their personality and needs into the product they are buying. Changing the colour of a product might be seen as basic, but it’s now spread throughout almost all kinds of products. When once only a premium product was offered in this way, basic products are now required to offer the same standard. 

Forming new ideas

The more experimentation you do in a way that doesn’t cost a lot of resources, the more new ideas can form. Not only that but they will form quicker, as you’re not necessarily restricted by the size of funds needed to produce them.

Give your design team free rein to design more variations of the same product, seeing what bits and pieces they can reshape but still fit the same frame and blueprint. You never know, a new idea might surface that you wish to chase and develop on its own into a brand new product. 


Product variation is one of the cheapest ways to cover a wide range of customer needs. You should allow your design team to come up with lots of different ideas for the same product to explore the possibility of future concepts. 

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