Running a business is no easy task. It takes money, passion, dedication and a thick skin. You need to be prepared (mentally and financially) to fail, but you also need to be ready for success. Having a business plan in place that doesn’t futureproof your business or account for both failure and success can be just as dangerous.

Do not overlook the business basics when it comes to building your first company. You may think it’ll be a small enterprise, but if it ever takes off, you need to be ready.

Below are everyday basics for business success.

Embrace Outsourcing

You may want to keep everything under one roof, but at times, it just isn’t sustainable. Learn to identify tasks that are better suited outsourced, such as digital marketing, content writing and web design. If you are in the business of selling furniture, there is no point in struggling to keep your website up-to-date if this is not your expertise.

Stay Organised Financially

Money is one of the pillars that holds any business up, so keeping your books in order is a must. If you’re a relatively small business and can’t afford an accountant, invest in taking a few finance courses so that you’re equipped with the skills you need to manage your finances properly.

On the other hand, if you do have the funds needed to hire an accountant, look for chartered accountants London if that’s where your business is based. You can try a reputable company like Howlader & Co. as they specialise in helping companies operate in a tax efficient way and help them get the most out of their business.

Make Use of Technology

Nowadays you cannot overlook the influence technology holds on our society. This means including tech into your business operations such as the latest software, desktops that are efficient and apps that can streamline business processes. By not doing so, you run the risk of ruining employee morale.

Look for technology that can help you. The most notable are:

  • Hopscratch – An all-in-one solution for entrepreneurs who need help keeping their business looking sharp and in order. Through this app, you can outsource certain tasks to professionals.
  • Wave – An e-invoice app that can help your business’s cash flow. Send invoices and collect payments from your customers with little to no hassle.

Invest in Marketing

Marketing cannot be overlooked, but for many, it can be an overwhelming and confusing area of business. You need to consider digital and traditional marketing methods.

Digital marketing means social media marketing, email marketing, content marketing, SEO and PPC. You may need to hire outside help to ensure your marketing is done properly.

Traditional marketing is TV adverts, radio ads, flyers and even word-of-mouth.


Running a successful business is a mixture of having the right knowledge, applying it at the right time and also in some cases having enough luck as well. Nevertheless, if you’re able to continue learning, growing, adapting and changing, you should find that your chances of success, however, you define it, dramatically increase.