If you’re going to start your own company, then it’s important to make use of digital technologies and services that will help you get started and maintain your business with ease. However, all startups make digital mistakes that cost them their business, and here are five of the most common ones.

1. Targeting the wrong audience

The internet is full of users of different age groups and backgrounds. This makes it hard to target a specific audience, but with the right advertising tools, it’s possible to pinpoint who you want to aim for instead of taking a shot in the dark and hoping your company is seen by the right people.

2. Not focusing on social media

If you haven’t created a Twitter, Facebook and Instagram account for your company, then you’re doing something wrong. Make sure you focus on these three social media giants to increase your exposure.

3. Zero content

The internet gives you the opportunity to write blog posts, share images and even produce videos. If your company puts out zero content on the internet, then you’re not going to be seen.

4. Neglecting mobile

The majority of internet users in the world now access the web using their phones. If your website isn’t optimized for mobile or you don’t have a mobile companion app for your business, you’re doing something wrong.

5. Underestimating the power of advertising

Take a look at the infographic below to see just how powerful digital marketing with Google can be.

Design by  Mabo Media

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