Suppose you’re looking for a way to boost your brand’s visibility, give your customers a reason to engage with your business, and build relationships with staff members. In that case, promotional items are an excellent choice. Promotional merchandise is a great way to get your company name out there and make it easy for people to remember what you do.  Below are five tips to take into account if your ultimate goal is to be able to design promotional items that your customers and staff will love and appreciate!

1. Keep It Simple

Simplicity is essential when it comes to promotional merchandise. There are a few reasons why keeping your design straightforward will help you create products that your employees and customers will love.

First, a complex design can be challenging to reproduce on small items, like pens and keychains. A simpler design will ensure that your promotional items look sharp and professional at the same time

Additionally, a simpler design is more likely to be more recognizable and memorable. When customers see your logo on a coffee mug or water bottle, they should be able to recall your brand name instantly.

Finally, remember that promotional items are meant to be used, not just displayed. A busy or complicated design can make it difficult for people to use your products. For example, if you’re giving away pens, you want recipients to be able to identify the pen’s grip and clip quickly. Similarly, if you’re giving away t-shirts, you’ll want to avoid designs that are too small or busy to be visible when the shirt is worn. 

promotional merchandise

2. Know Your Target Audience

Any good marketing campaign starts with knowing your audience. The same is true when designing promotional items. Before ordering custom pens or water bottles, take some time to think about who will receive these items. Are you trying to reach potential new customers?  Appeal to current customers?  Show appreciation to staff members? 

Each group has different needs and wants, so it’s essential to tailor your promotional items accordingly. For example, if you’re trying to attract new customers, you’ll want to choose practical and relevant items for your target audience. If you’re selling pool supplies, beach towels or sunscreen will make for great promotional items. If you’re trying to appeal to current customers, consider giving away items that show your appreciation for their business, like discounts or exclusive offers. And, if you’re looking to show staff members appreciation, choose items they can use in their everyday lives, like coffee mugs or keychains.

3. Use Appropriate Colours

Colours are essential to any promotional item, as they can affect the item’s aesthetic appeal and practical usefulness.

When choosing colours for your promotional items, it’s critical to consider your brand identity. In addition, choosing colours that will be easy to read and understand is also essential. 

For example, dark colours on a light background are usually easier to read than light colours on a dark background. When in doubt, stick with classic colour combinations, such as black and white, or blue and white. These combinations aren’t only easy on the eyes, but they also convey a sense of professionalism and sophistication.

4. Use Quality Materials

Using quality materials is one of the best ways to ensure that your promotional items will be well-received by both staff and customers.

There are a few things to keep in mind when assessing the quality of materials. First, consider their durability. Will they stand up to regular use?  Second, take a close look at the finish. Is it smooth and professional-looking, or does it look cheap and poorly made?  Finally, think about how the item feels. Is it pleasant to touch and hold, or flimsy and cheap?  Whichever materials you choose, make sure they reflect the quality of your brand.

5. Go Green When You Can

Many people these days are looking to support companies that are eco-friendly and promote sustainable living. One way to show commitment to these causes is by choosing promotional items made from recycled or sustainable materials.

Reusable water bottles, bamboo pens, and organic cotton bags are all great options that your staff and customers will appreciate. Not only will they help reduce your company’s environmental impact, but they’ll also send a strong message about your commitment to sustainability. By creating eco-friendly promotional items, you can show your staff and customers that you care about the planet and its future.


Promotional items are a great way to promote your business and show appreciation for your customers and staff. Perhaps using more engaging methods such as motion graphics can draw interest. When choosing promotional items, it’s essential to keep a few things in mind, including your target audience, branding, and material quality. And, when you can, choose eco-friendly options that’ll help reduce your company’s environmental impact. With these tips in mind, you can choose promotional items that are perfect for your business.

Enter your email address for FREE tips, offers and freebies straight to your inbox.