Many businesses start as a one-person enterprise. Often, it all begins with you building the business from your spare room whenever you have the time. If all goes well, it will not be like this forever, though. There will come a time where you need to expand the business, and this means hiring employees to help you carry the load. But, finding candidates is not as easy as it may seem, so it’s important to know how to make your business more appealing to candidates.

Reconsider The Application Process

If you’ve ever applied for a job before, you know laborious the application process can be. You upload your CV with all the relevant information only for the platform to request you fill in the same information again on the next page. This is just one of the many issues with online applications, and it can drive applicants away, abandoning the process before they even make it to the end. If you aren’t getting the applications you hoped for, it is time to reconsider the application process. People’s time is precious, so making the process as straightforward as possible will encourage more applications, giving you a deeper pool to wade into.

Outline the Role Clearly

There are few things worse than a vague job description. If the candidate doesn’t know what’s expected of them, they will not apply. Your job description is your chance to sell the role, so don’t waste their time by filling it with vacant buzzwords like Rock Stars. Instead, be clear and concise while still offering all the information they need to know. And for goodness sake, include the salary. People aren’t going to spend half an hour applying for a job when they don’t know if it’s worth more than what they make already.

Follow Correct Safety Procedures

Employees want to feel safe while they are at work, so demonstrating your safety procedures on your website through blog posts or videos will let them know what to expect. These procedures could be everyday health and safety measures, whereas more hazardous professions should highlight their policies. You can take this a step further, too. This guide to install your oil tank helps you remain compliant with specific safety demands, and this will give candidates confidence in how you run your business.

Cultivate Inclusivity

Many businesses will claim that they are equal-opportunity, but it’s not enough to say it. There must be clear evidence that you welcome everyone in the workplace and every employee is treated with the respect they deserve. Issues like managing discrimination in the workplace or ensuring you don’t play favourites are two things that candidates will look for in a job, so you must outline your policies regarding these issues, proving more information than simple copy-and-paste regulations of all companies.

Mass Appeal

Recruitment is far from easy, and you will likely go through an array of candidates who are not quite right for the job. However, with the correct approach, you will find that the perfect applicant is out there, and this all comes down to how you present your business.

Enter your email address for FREE tips, offers and freebies straight to your inbox.