Every year, thousands of new online stores are launched. With so many choices available to consumers, it can be difficult for you to stand out from the rest. Fortunately, there are plenty of ways that you can make your store more memorable and drive people back again and again. This blog post will offer some helpful tips on how to make your store distinctive in a world with millions of options!
#1 Make your website memorable and easy to use
The first step to making your website shine is to make it as memorable and easy to use as possible. You can do this by including a simple, attractive design that matches the tone of your business. If you’re going for a fun or humorous look, there’s no need to take yourself too seriously!
Your logo sets the tone for every customer interaction they have on your site – so don’t be afraid to get creative! If you want some inspiration but aren’t sure where to start (or what kinds of elements are appropriate), draw attention with bright colours like orange, yellow, red, and green. These shades will pop off of any background colour. Add a fun, animated element to your websites, such as GIFs or short video clips. Incorporate lighthearted copy that’s relevant and easy to read. You could even use humour if it applies!
#2 Offer free shipping
The average eCommerce store makes $27 in revenue for every $100 they spend on marketing. So why not invest this money into enticing shoppers to complete their purchase? In addition, offering free shipping will encourage more people to buy from your site, and it’s super easy to implement!
All you need is a simple payment method like PayPal or Stripe that offers automated discounts when customers meet certain criteria (like spending over a specific amount). For example, if you’re using Shopify, the app FeeFighters can help determine which credit card processing company has the best rates for your business. After that, be sure to partner with a reputable company that can offer Shipping Containers and everything else you need to offer your customers fast and efficient delivery!
#3 Tailor your marketing to your target market
Every online store owner wants to sell as much as possible, but that doesn’t mean you should spam your friends and family with promotional posts on social media. Instead, consider the different types of marketing strategies available and tailor each one to a particular audience or demographic:
Personal marketing
This approach involves using people who are already connected with your brand (like current employees) to promote it via word-of-mouth or targeted ads. Consider giving these ambassadors some swag like t-shirts, so they always have something branded for customers to see! Public relations – PR is all about building positive relationships within important spheres of interest in order to get extra exposure for your business. For instance, if you run an eCommerce site devoted entirely to yoga gear, you could collaborate with a local yoga studio to host free classes for clients.
Paid advertising
This strategy involves targeting ads towards certain types of people via platforms like Facebook or Google AdWords. Keywords are the heart of paid advertisements because they indicate what kind of content searchers are looking for online. For example, if your website sells classic men’s watches, it would be wise to target keywords related to “vintage timepieces.”
#4 Launch promotions and discounts regularly
Are you aiming to be the cheapest eCommerce option? Then, you might want to think again. According to recent data, 78% of all online shoppers say that being offered discounts is their #one reason for making a purchase on any given site – even if it means spending more than they intended! This information clearly shows how vital promotions are in driving sales among your target audience. If you’re thinking about launching an ad campaign or doing some paid social media marketing, consider offering special deals and coupons towards the beginning of your efforts so shoppers can see just how much money they stand to save with each sale.
This will encourage them to come back later on when there’s another promotion available!
Are you having trouble coming up with fresh ideas for specials? First, you can contact local suppliers or manufacturers to find out how they currently run sales and discounts. Then, you can simply offer a similar deal of your own on your site! In conclusion, making your online store stand out from the rest doesn’t have to be an uphill battle. By tailoring your marketing efforts towards a target audience, offering free shipping and discounts regularly, and making sure that your site is easily navigable for both customers and search engines alike, you’ll find it much easier than ever before to draw in new clients!