Marketing has a way of making people- even those who are not a target audience remember a brand. Whether it’s a classic jingle, a weird commercial, an ad that eventually turns into a meme, controversial, or even something so obscure, it catches headlines. In the end, marketing is its own art form that has a way of sticking with people for years on end. Today, businesses are getting to experience the golden age of marketing.

While once thought to be in the 1950s and 1960s, it’s clear that it’s currently the time. With the help of online marketing, such as SEO marketing, your business can be boosted to a whole other level. The power of marketing can do so much, and both small and large businesses from all over the planet are hugely benefiting from all of this. So, here are some ways you can think outside of the box for your next marketing campaign.

Start by asking for feedback from your audience and customers

Feedback is one of the best ways to find out what your audience really thinks. It can also help you improve your marketing campaigns. While this may not sound as if it’s “outside of the box” for the most part, it is because this is something that so many businesses just entirely neglect to even do. Ask them what they like about your product or service and just try to take it from there. That way, when you create your marketing strategy, you know exactly what you need to market and what needs to be improved on. It’s a win-win!

Ask a child’s opinion

What? A child? Yes! Kids have a huge imagination, the best imagination around! So why not try to utilize it a bit? Kids think differently than adults, and asking them for their opinions is a great way to get them talking. Start with open-ended questions that they can answer in their own words. You’re not stealing their ideas, but their wild imagination will help steer you in a direction to help you create a unique campaign.

Don’t be afraid to break the rule

Sometimes, rules were meant to be broken. This doesn’t mean that you need to make a controversial marketing campaign. Absolutely not! But coloring outside the lines can lead to good things from time to time. You don’t want to ruin your own image, so you need to be careful, but you need to also remember that being wild and bold will get you more notice. So yes, you’ll need to tread lightly, but at the same time, you can get pretty far by doing all of this.

Try something new

For the most part, marketing strategies nowadays all start with one idea that someone had that worked. Think about jingles, TV commercials, or TikTok content from small businesses; it was all an idea that one person had that worked. Since it worked, other people jumped on the bandwagon. By taking a creative approach to solving problems, you’ll be able to develop innovative marketing campaigns for your startup. So, be sure to try something new with your next campaign and see what happens! You might be surprised at what you can come up with.

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