Video marketing is in wide use across the eCommerce industry. Different eCommerce businesses have realized the significance of videos to drive sales. Videos convert in a massive way because people enjoy watching videos to learn more about products and services.
Not only this, the majority of the individuals make purchasing decisions only after watching videos of the products and services they intend to buy. Therefore, it’s best to create good quality videos that convert and drive sales.
Some businesses use video makers for creating their desired videos, while others hire experts in this field. Regardless of your choice, the main focus should be on creating professional-grade videos that instantly grab customers’ attention.
The seven most effective types of videos and tips that can help eCommerce startups improve their video marketing strategy and drive sales are as follows:-
1. Product Close-Up Visuals are Necessary
Why are marketing videos made? What do you think? The answer is quite obvious. They’re made for selling more products. As a startup selling products and services, you must know the product must be in huge demand, right? What else do you need?
Just make a close-up video of the product and publish it on different social media platforms. Make sure to use the best video maker to create product close-up videos for your e-commerce business. Product close-up visuals are common marketing videos that eCommerce businesses can take advantage of.
The technique here is showing zoomed-in shots of the product. These videos make the audience feel as if they have the products right in their hands. The zoomed-in shots of the product can be filmed from varied angles. It’s important to show all the sides of the product in the video so that people get a good idea of what the product looks and feels like. You can even show the use scenarios of the product by placing it in varied surroundings.
2. Use Product Overview Visuals
Product overview visuals discuss the detailed advantages and uses of a product. eCommerce businesses generally employ speakers to highlight the specifications and features of a product.
So, it becomes crucial to choose a confident speaker for the video. But it’s not necessary to always hire a speaker; if you’re making animation videos or using subtitles and voiceovers to explain the attributes of a product, there’s no need to get a speaker for the job.
Regardless, it’s essential to cover all the specifications and uses of the product in-depth. Such videos are good at building buzz and suspense for products before they’re launched. Since you’re detailing the benefits of a product even before its launch, people will be excited to buy it, and the product will be likely to sell quickly.
3. Always Use Testimonials
If you want your new customers to trust you and find your product reliable, then use customer testimonial videos to achieve this purpose. These videos benefit businesses because customers prefer watching individuals they can easily relate to.
Such videos generally have social media influencers and celebrities promoting a product, but it’s not always necessary to involve a famous personality. You can even have regular customers speaking about the effectiveness and benefits of your product.
You need to find customers who have already used your product and are more than satisfied with its performance. Convince them to appear in your video, and what’s more? If they’re willing, nothing can stop you from enticing more new customers.
4. Tutorial Videos are Crucial
Demonstrating the right ways of using a certain product for customers can also help eCommerce stores. The best way of conveying specific instructions to consumers about using certain products is through tutorial videos.
Providing consumers with the product information they require will help you remain close to them, which will bring business for you in the future. On the contrary, if you cut ties with the consumers after selling them your products, they won’t return to you.
Tutorial videos are also effective in increasing the trust level of customers. Consumers appreciate when a store takes the effort and initiative to inform them about how a product works. Thus they find it easier to start relying on brands that follow this approach. Such videos are also highly effective when it comes to convincing fussy buyers.
5. Explainers are a Must
More and more eCommerce businesses these days are making effective use of explainer videos for putting across their products and services quickly. These are short and crisp visuals that help you get straight to the point.
These videos feature the pain points of the customers and how a particular product can help them find the right solution. Here, the businesses must showcase the features of their products to show how they can provide a solution to the customer’s problems.
Explainers ranging between 30 seconds to 2 minutes are highly effective and are best for social media platforms where viewers like watching short videos.
6. What about Behind-the-Scene Visuals?
Sharing BTS videos with consumers will draw their attention to something they haven’t watched earlier or something they aren’t aware of. These videos generally show customers how a product is manufactured and the amount of effort that goes into creating a said product.
Sneak peeks of the factory or manufacturing unit where the product is processed helps build trust among the prospective buyers. With behind-the-scenes videos, eCommerce businesses also have the flexibility of sharing employee testimonials with customers.
Such videos can feature employees sharing their journey in manufacturing or designing a specific product.
7. Videos Featuring Messages from Marketing Heads and Business Owners
These are promotional videos that include messages from company executives and CEOs. Such visuals are great at catching customers’ attention because they feel like the business owners are speaking to them directly and convincing them to be their customers.
CEOs narrate their journey of building the company and even thank the customers for their loyalty. Such videos effectively develop better relationships between the company and its customers. They also highlight the originality and the authenticity of an eCommerce business.
Ask marketing experts, and they’ll tell you how video marketing has helped them significantly boost their sales. This is the right time for you to head on the journey of creating attractive visuals for your startup eCommerce business.
There are just a few things to keep in mind. First of all, do not make lengthy videos because they seem dull after a certain time limit. Also, be bold enough to showcase the different varieties of products you’re dealing in, regardless of your target audience.