Although many businesses start off with the best intentions when creating Facebook and Twitter accounts, due to many factors, (mainly to do with time) they don’t always get the attention they deserve.

Over the past few years, social media has become such an important platform for sales generation. It has also become part of many people’s daily routine, with millions of people logging on to at least one social media sites per day.

As with all marketing, you will get out what you put in and social media is no different. If your page is inactive, you cannot expect to get results.

However, with the rise in smartphones, it is easier than ever to keep your customers in the know and it doesn’t have to take up too much of your time.

Here are a few reasons why social media is so important for your business;

Generating traffic to your website

It is so important that your social media sites have a direct link back to your website. Make sure you refer to your website not only in the “about” section but whenever you are promoting a product or service. Ensure posts include a link back to your website for more information.

It is also important to add that although having lots of followers is great, it is more about the quality than quantity. You need to make sure that they are interested in the products and services that you are promoting otherwise your efforts will be wasted.

Improving your Google ranking

A strong social media presence can boost your rankings. Search engines now pick up on social media activity and view content links that are frequently shared on social media as trusted.

Links to your website also helps with ranking. As mentioned above, make sure you include working links from your social media to your website. When posting about new products and/or writing blogs, make sure you encourage followers to share.

In addition to this, you need to make yourself searchable. When it comes to your business, you want to make sure that all of your content to be public and searchable. The more people that can see you post, the more the likelihood that they are going to share it. Encouraging sharing is a great way to increase your rankings.

Giving your business a personality and positive image

Social media enables you to have great interaction with your customers. People enjoy doing business with people and more often than not, people would prefer to give money to a local entrepreneur than a big faceless organisation.

An active social media page can help build a positive image for your brand. By connecting with potential customers and being open and transparent, you will get your message out to the right people.

Making your business credible

The more places you have information about your business the better. If someone is looking to hire you or buy your products, it will make you more credible if you are seen to be active across a variety of platforms.

However, this can have the opposite effect if your page hasn’t been updated for 2 years so make sure it is up to date and current.


Results are not instant, it does take time to build up a loyal fan base so make sure you invest time each week and let your followers know how great your business really is.

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