As a business owner, naturally, you want to give your business the very best chance of success, and a key aspect of doing so is putting effective marketing strategies in place. Can you really improve your SEO (Search Engine Optimisation) and increase website traffic with link building?

Link building is an integral aspect of effective, white hat SEO. The fact is that for any website that wants to rank higher in search engines like Bing and Google, link building is a crucial tool and one that needs to be utilized.

What is link building? Simply put, link building is the process of getting backlinks from other high ranking websites to your website, and by doing so, you boost the authority of your site and increase its search engine rank as a result. However, it’s also important to note that backlinks need to come from relevant sites because they are not as effective, otherwise.

Now that you understand what link building is and how it’s crucial to your SEO strategy, it’s time to look at what the benefits are…

Increased visibility

When a site has a high number of links pointed at it from other relevant, high-quality websites, Google marks it as being of high value, which means that it increases its search engine ranking. What this means is that when a key phrase is searched that links to your site in some way, your website should rank higher up the page. This increases the visibility of your website, and as a result, should boost your site’s traffic. What it’s important to note about link building is that it’s a skilled task, and it’s far better to outsource the work to a specialist company like Click Intelligence, for example, rather than attempting to build links yourself. Google can penalize sites if their backlinks aren’t built in the correct way, which is why utilizing professionals for this, is vital.

Higher rates of referral traffic

A backlink on another website should mean higher rates of referral traffic from that site. You see, when a user reads a post on a website with links incorporated into it, often they will click those links if they seem relevant and interesting. This means that your site will receive referral traffic from the websites that link to your site, increasing traffic rates which can also help to boost website rank in Google and other search engines.

Increased indexing

The more links a website has pointing towards it, the more quickly it tends to get indexed by Google and other search engines. This means that a website with a higher number of links pointed towards it, should rank higher within search engines.


There you have it, a simple guide on how you can increase website traffic with link building. The fact is that there’s a lot more to consider when it comes to link building than you would think. Here’s a further guide about content marketing for dummies.

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