If you’ve taken to operating online, chances are that you’ve spent a whole lot of time, effort, and money in the process of developing your website. However, once your webpage is looking impressive, the hard work doesn’t come to an end. You have to engage with various other processes in order to keep as much traffic flowing through your pages as possible! Here are a couple of areas to focus on in order to achieve this.
SEO
Now, your website’s design and content can be absolute perfection, but what use is that if nobody ever actually makes their way to your landing page? This is why increasing numbers of business people are engaging with a professional practice that is commonly referred to as “SEO”. SEO stands for search engine optimisation and is an absolute essential when it comes to helping people find your site in the first place. It matches up the keywords that consumers type into search engines with pages on the web that are relevant and best meet their needs. The higher you are on the list, the more likely people are to click your link and be directed to your site. This is a relatively organic process, void of pushy sales techniques, which allows customers to feel like they found your site by themselves and they subsequently feel more comfortable in their interaction with your brand. However, to appear as high in search engine results as possible, you do need to optimise your website’s content. The easiest way to do this is to use a dedicated seo agency who will use their expertise and experience to guide as much search engine generated traffic through your webpage as possible!
Optimising for Mobile Use
Though you may be able to link people to your site using SEO, what use is putting all of this effort in, if they click your link, only to find that your site cannot be accessed through smartphones or tablet devices? Long gone are the days when people only accessed the internet through their desktop computers and laptops. Nowadays, people make use of tablets and smartphones for a whole host of tasks, including online shopping. Over 2.1 billion people in the world have smartphones, and by ensuring people can access your site through them, you are maximising your potential market. Just think of all of the potential sales you could lose out on by simply having poor mobile web design! So, it’s time to start making sure that your website is accommodating for a whole host of devices. Work hand in hand with a competent web developer who will go beyond simply ensuring that your site can be accessed by these alternative devices. They should also ensure that things look as visually appealing as possible and that navigation between products, product images, and product descriptions is smooth and effective on smartphone or tablet as well as laptop or desktop computer.
These are just two areas to focus your efforts on, but they will prove extremely effective as long as you engage with them in the right way!
