When a prospective client comes into contact with your business for the first time, you want to make the best possible impression. Exuding professionalism, credibility and experience is highly important if you want to get ahead of your competitors and impress your cold leads. As a smart business owner you should always be looking for ways to stay ahead of the curve and create a long-lasting impression on your target audience, but how do you do this if your company is relatively new? Even if your business has only been up and running for a few months, there are so many things you can put into place right away. Consider the following six simple steps to professionalise your business and you will soon feel proud for new potential clients to notice you.

1. Upgrade Your Email Etiquette

As a business owner, you will probably be sending out emails regularly to your potential clients and current clients. This means that you need to learn how to communicate effectively in order to hold their attention and build a good relationship with them. You might want to consider a professional email address that is cohesive with your website and brand. On top of this, you should definitely use an email signature generator, which will help you to create an on-brand and professional sign-off for every online communication you have with your clients. With the right email etiquette, your clients will know you’re the real deal!

2. Share Testimonials From Happy Customers

Before a consumer parts with their hard-earned money, they want to know that your products or services can produce the desired results. Sharing testimonials and reviews from previous customers can take your level of professionalism up a notch. This is something you should be doing regularly on your social media, emails, and website.

3. Showcase Your Social Proof

Sharing your customer testimonials is a form of social proof, but you should also aim to position yourself alongside other trusted brands. This element of social proof adds to your credibility and it can help consumers trust you more quickly. For example, if you have ever been featured on a blog, on a podcast or even on a television interview make sure you talk about this on your website and other social platforms.

4. Overhaul Your Web Design

There is truly nothing more off-putting than a messy, unclear, and unprofessional website. Even if you’re not in the place to hire a professional web designer yet, you should try to create a clean and user-friendly website for the best possible reaction to your brand. Nowadays, there are website providers which have a whole host of simple templates to use, so it should be easy to create a professional and flawless look.

5. Professionalise Your Copy

Having a good copy on your website and social media platforms is the difference between being seen as an amateur and a professional. There is truly an art to copywriting and you need to practice before you become an expert. If you have the funds to hire a professional copywriter it could help you take your business to the next level in terms of your credibility. When a potential client lands on your website you want to engage them and grab their attention instantly; this can all be done through the art of excellent copy.

6. Invest in Professional Imagery

Whether you hire a professional photographer for a branding shoot or you hire a studio to take beautiful pictures of your products, you need to use high-quality imagery on your website and social media. When your website showcases excellent professional imagery, your brand will become instantly credible. Try to avoid stock images and pixelated photos that aren’t clear on a desktop or mobile device. These smaller details are the difference between being considered a well-respected professional in your field and an amateur. Although you may not see the need for professional imagery now, you will soon see how it gives an advantage to your brand as your company starts to grow.

When you put all of these ideas into action your business will exude professionalism from the moment your prospective client comes into contact with it. Whether you’re trying to make a good impression on your website or you’re trying to showcase your testimonials from previous clients, there is always a way to take your professionalism to the next level. Take your time to work through some of the ideas laid out about and you will soon feel more confident than ever in the future of your business.

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