SEO, or Search Engine Optimisation, is a key part of marketing and something crucial for you to invest in as a marketing professional or a business owner. SEO used keywords as well as algorithms to help improve your ranking on the search engine, meaning you are likely to be viewed by more people. It is a concept that is a linchpin in marketing these days and it has a huge impact on companies across the world. 

Today we want to run through some of the most important reasons why you should invest in SEO as a marketing professional, and how this will improve your brand and your business online this year.

Visibility 

Whether you contact an SEO Company to try your hand at SEO yourself – you should invest in this for visibility. There are so many small businesses that are created every day, and it is easy to get lost in a sea of content as well as competition in the field. That’s why SEO can really help to pull you up the ranks and push your brand in front of your target audience. By using keywords to kit those search queries, your website will rank higher and you’ll be seen by more, meaning you are more likely to get visitors and leads. 

Avoid paying for ads

Paying for ads such as Google Adwords is something that is important as a business owner however it is not always the only way. You can also gain the same sort of leads and visitor numbers if you are ranking highly on the search engine. This means that people see your brand more often and as a result, you will be more likely to gain conversions through to your website and sales without paying a premium for advertising. 

More link clicks 

As with the above, you are much more likely to get a link click for a product page or an article if your SEO game is on point. SEO is so important and you need to make sure that you use this to your advantage to put your content in front of more people. 

Great for PR

Great SEO and PR go hand in hand when it comes to marketing, and you can use backlinks to your own product or website and place them on PR articles to increase your viewership elsewhere on the web. This can be useful for placing you out in front of more people and will allow you to get your name out there and make more sales. 

Stay ahead of the competition 

If there are a few brands that are similar to you and you want to stand out to your audience – SEO is a great way to do this. By ranking higher on search engines you will be able to get more people seeing your products instead of your competitor’s and this will put you in a good position to get more sales and gain a higher stake in your chosen industry’s market. 

Use these reasons to invest in SEO this week.