Search engine optimisation, also known as SEO, is one of the core methods of driving potential customers to your website.
Below are the some of the key points, explained in simple language for ensuring your website is optimised for various search engines.

These tips help increase the rankings in search engines, such as Google, when potential customers type in keywords related to your business. For example, the keywords our readers tend to type into search engines to find us are; ‘Start Smarter’. If you try it for yourself, you should see that we are the first result on the first page.

Key points for search engine optimisation explained in simple language.

Tip No.1 – Key Words

Firstly ensuring the website contains keywords that are most relevant to your website will help keep the focus on the product/service you are providing. These keywords also ensure that when search engines ‘crawl’ (analyse your site), they know exactly the item you are providing, thus able to ‘index’ (rank your site accordingly). However when inputting these keywords make sure you do not over mention the keywords. There is a risk of seemingly spamming the website to the point where the titles, sentences and overall content is repetitive and doesn’t add value to the visitor.

Nonetheless keywords should be mentioned in titles, tag-lines, the domain name itself, descriptions, blog categories, page titles, image titles and overall contents of the website.

If you need help with designing your website, visit our Start Smarter website designer service.

Tip No 2 – Fast Page Load Times

We all experience frustration when we have to wait for a website to load and it takes longer than usual. Make sure this doesn’t happen to your website. Remove all unnecessary large images, other graphics, video players, music players, plugins and any other sizeable items that take a long time to load on your website. That’s a quick and easy way to ensure benter search engine optimisation.


If you find all the content is necessary then speak with your hosting provider on how to get more a quicker loading website – this may entail upgrading your hosting package.

Tip No 3 – Link-Backs

Search engine optimisation can be improved by having other content that will link back to your website will provide credibility to your website. Imagine other people simple talking about your business, this naturally generates interest in your website. However make sure the website that are linking back to your website also have relevant content in relation to what you’re providing as a service/product.

Tip No 4 – Create a Blog

It is well known that having new content uploaded to your website allows your website to be dynamic and thus naturally ranks higher in search engines. An example of a website that dynamically ranks higher is Wikipedia.
Having a blog that talks about the relevant services/products your business provides is key. Start off with a topic you are most passionate about to get started.

Tip No 4 – Embrace Local SEO

It is also vital to make the most of local SEO. Not only is this vital for local businesses, but also nationwide businesses that are looking to target a certain area. This will ensure that you feature whenever someone does a location-based search on Google. 

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