The hospitality industry is one that plays a leading role in various economies around the world who’ve managed to develop the sector. Booming hospitality businesses are the reason you can enjoy luxury hotels, adrenaline-filled theme parks, and exciting boat cruises amongst other things.

However, you should know that running and maintaining such businesses can be demanding as so much goes into making them work. For this reason, technology plays a key role in the hospitality industry as it helps solve many problems, as well as making processes easier. If you happen to be in the hospitality industry, you may be considering using more technology in your business; this guide is going to discuss tech in the hospitality industry.

Virtual Reality

The hospitality industry is constantly looking for ways to offer unique services, stay current and save money simultaneously. There are several ways of doing this, and one tech trend you’ll find in the hospitality industry presently is the use of virtual reality. Seeing as it’s becoming increasingly accessible, it’s creating new opportunities especially for those in the hospitality industry. Essentially, it provides new and dynamic ways to communicate with customers such as through 360º videos or virtual reality presentations which can provide a more personalised tour of your hotel. For the most part, it can be used as a great marketing tool.

Cloud Services

If you want to provide entertainment on tap and mobile content, then you may want to invest in cloud services. This is ideal if you want to offer digital content but don’t want to invest in IT infrastructure as well as staff. In addition, the initial capital cost is much cheaper and is also flexible in the sense that it gives hotels the flexibility to expand and adjust their IT needs along with business growth. Seeing as cloud computing is becoming more pervasive, it may be a good idea to adopt this method. You can also consider becoming a Microsoft cloud solution provider which allows you to directly manage the entire lifecycle for your Microsoft Cloud customers who may be other hotels or business-related customers. You can look at Bytes for more information because ideally, you’d be an indirect reseller with them.

Energy Conservation

For many hotels, energy happens to be one of their highest costs so looking for ways to both manage and reduce expenses is key. The good news is that there are intelligent technologies that can help hotels monitor and report on energy consumption, so they know exactly how much they’re using and where it’s being spent. An example of a proprietary measuring platform that you could use is LightStay, which gathers data from across your portfolio so that you’re able to analyze how your hotels are managing energy performance and drive improvements. In addition to energy, the company also has set targets regarding waste diversion, carbon reduction, as well as water conservation. There are several companies to look out for that are making an impact in regard to energy analytics. Some include C3 Energy which offers smart grid analytics software, Daintree networks which combines a wireless platform and energy management system, as well as EnergySavvy which works directly with 25 utilities and state-funded energy efficient initiatives.


Technology plays an important role in the hospitality industry in several ways aside from the ones mentioned above. For this reason, it’s important that if you’re a key player in the industry, you’re open to trying new tech solutions. Doing so could mean that you see significant growth in your business in years to come.

Enter your email address for FREE tips, offers and freebies straight to your inbox.