You need to create a website based on your target group. You want them to feel that the business is for them. Create a brand that appeals to them, and it should be visible on your website. If you want to target older people, you have to consider the tips for creating a website for older people below to attract them. You can also work with experts in web design in Oxford if you live in the area since they create websites for different target groups.
Don’t be too playful with colours
When you want to appeal to older people, you should look for a prominent colour representing your brand and stick to it. Avoid splashy colours since they might be interesting to younger people. It doesn’t mean that old people aren’t fun, but they might not find your brand appealing.
Try to be as detailed as possible
When you explain information on the website, you should provide details. Avoid redirecting visitors to different pages since they might not feel good about it. It’s not easy to earn their trust, and you have to prove that you understand the industry well. If you can’t reflect it on your website, it can be damaging. Being an authority in the industry is an essential standard for older people to determine whom to trust.
When explaining details, you can’t rely on opinions alone. You also have to consider facts and figures. Use sources to prove your point. You also have to avoid unbelievable superlatives like saying that your product is the “best” if you don’t have anything to back it up. You can use appropriate adjectives to describe what you offer and provide information about it.
When you get older, you become more practical. You understand how difficult it is to make money, so you’re careful with what you spend it on. Consider it when designing the website. You can draw more people into the fold if you tell them that you’re selling affordable products and services. You should also offer them ways to save money. If your target users feel that what you can give them will decrease the cost, they will choose you over other options. You can even attract some of them who are already loyal to other brands.
Try to be more personal
When creating content, you should be personal. Use your experience to attract attention. Your experience might be something your target audience can relate to. Speak with them directly. Use second-person pronouns to make them feel that you want them to buy the products. You can also use relevant and recent information. It takes time to build trust, but it’s possible when you can establish an excellent connection.
You should look at other websites and compare what you have. You will know if it’s good enough for your target audience. Don’t forget to consult with your employees and ask for their input. Talk to those who are part of your target group since they might have excellent inputs.