One of the biggest challenges associated with running a business is figuring out exactly what your customers want (and then delivering it). While quality products and services are a no-brainer, it’s also important that you have an understanding of consumer behaviours and demands at large. For example, right now a push towards sustainability in all areas of our lives means that “4 out of 5 people describe themselves as likely to choose a brand with a positive approach to environmental sustainability.” As a result, those looking to unlock their full business potential must work towards becoming more sustainable and eco-friendly.
With that in mind, here are some top tips that you can use to ‘go green’!
Use eco-friendly materials:
One of the easiest ways in which you can help your business become more sustainable is by sourcing eco-friendly plastic materials to use for your products, whether you’re creating promotional, automotive, or industrial products. After all, there’s no point promising your customers that your brand is sustainable if you aren’t using sustainable products where it matters most, such as during your production line.
Get serious about waste management:
Mismanaging your waste is a key environmental concern for many businesses, especially if it results in you sending away recyclable products alongside general waste. As such, you should use this as an opportunity to curate a waste management plan for your business. For example, you should ensure you have access to a range of on-site waste bins, that allow you (and your team) to properly segregate waste. This means the products can then be taken to the appropriate disposal centres, such as recycling plants, without hassle or fuss.
Switch to a green energy supplier:
Using green energy at your business facilities, be that an office or warehouse, is another great way to become ‘greener’. This is because it will lower your brand’s carbon footprint by reducing the number of emissions you produce during your daily practices. Whatsmore, those who switch to renewable energy sources, such as wind or solar power, also notice a marked decrease in energy bills. This is due to the fact that renewable energy is more efficient.
Avoid greenwashing:
Customers want brands to be more eco-friendly, but they don’t want to be lied to. This means that you must be completely honest and transparent regarding the eco-friendly policies you have in place, without adding any falsities in order to appease your customers. This practice is known as green-washing and will turn customers away quickly. Instead, focus on making sustainable changes to your business that you can provide clear evidence for.
Use local suppliers:
Partnering with local suppliers when creating new products can also help lower your carbon footprint, thus making your brand ‘greener’. It’s also a great way to form meaningful business connections, support other small businesses, and establish your brand’s name within your local community. In some cases, working alongside local brands will also enable you to seek out certain materials and products for a lower price, especially as shipping fees will no longer be a necessity. As a result, this method is a clear win-win!