logo
  • Home
  • About
  • *Website Design Service*
  • Resources
    • Communication & Calibration
    • Financial
    • General
    • Legal
    • Office & Documents
    • Payments & Invoicing
    • Website Development
    • Useful Links
  • Business Directory
    • View the Directory
    • Add Your Business
  • Advertise
  • Contact
  • Search
  • Start
    • Planning
    • Home-Based Business
    • Naming Your Business
    • Startup Funding
  • Run
    • Company Culture
    • Lead & Manage
    • Productivity
    • Social Enterprise
  • Grow
    • Branding + Design
    • Marketing
      • Advertising
      • Online Marketing
    • Operations
    • Sales
    • Stragety
  • Money
    • Banking
    • Grants and Other Financing
    • How to Spend It
    • Personal Finances
    • Tax
  • Legal
    • Legal Structure
  • Luxury
    • Fashion
    • Food
    • Lifestyle
  • Tech
    • Gadgets
    • Reviews
    • Software
  • Extra +
    • Take A Break
    • Funny Videos
    • Motivational Videos
    • Other Videos
 logo
  • Start

    Start

    See all
    • Business

      Reasons You May Want to Move Your Business to a New Office

    • logo

      What To Do Once You’ve Got Your New Logo Design

    • tips to start your own business

      What You Need To Start Your Own Business

    • Planning
    • Home-Based Business
    • Naming Your Business
    • Startup Funding
  • Run

    Run

    See all
    • Business

      Reasons You May Want to Move Your Business to a New Office

    • tips for running a business

      Tips For Running A Business That Sticks To The Rules

    • discrimination in the workplace

      Helpful Advice for Managing Discrimination in the Workplace

    • Company Culture
    • Lead & Manage
    • Productivity
    • Social Enterprise
  • Grow

    Grow

    See all
    • eCommerce

      Why You Need to Sell Your Products Online in this Pandemic

    • Business

      Reasons You May Want to Move Your Business to a New Office

    • tips for running a business

      Tips For Running A Business That Sticks To The Rules

    • Branding + Design
    • Marketing
      • Advertising
      • Online Marketing
    • Operations
    • Sales
    • Strategy
  • Money

    Money

    See all
    • Investment Opportunities

      4 Simple Tips For Choosing the Best Investment Opportunities

    • financial difficulties

      Financial Difficulties: 5 Steps To Tackling Your Debt

    • tips for ironing out the creases in your finance business

      3 Tips For Ironing Out The Creases In Your Finance Business

    • Banking
    • Grants and Other Financing
    • How to Spend It
    • Personal Finances
    • Tax
  • Legal

    Legal

    See all
    • future business

      2 Extremely Important Factors in Future Business

    • alternatives to using a solicitor

      Alternatives To Using A Solicitor

    • Employment Law Must-Knows All UK Businesses Need to Know

    • Legal Structure
  • Luxury

    Luxury

    See all
    • moving from the UK to Bangkok

      Tips for Moving from the UK to Bangkok

    • COVID 19 Pandemic

      Protecting Your Staff in a Pandemic World

    • Should You Splash Out & Buy A Swimming Pool

    • Fashion
    • Food
    • Lifestyle
  • Tech
    • Gadgets
    • Software
    • Reviews
  • Extra +
    • Take A Break
      • Funny Videos
      • Motivational Videos
      • Other Videos
  • Trending

    Trending

    NowWeekMonth
    • 130

      The Advantages and Disadvantages of Digitalisation

      1
    • 26

      Do your website and email footers comply with UK law?

      2
    • 8

      5 Great Business Ideas for Electricians

      3
Home
GrowBranding + Design

Top Tips for Redesigning Your Logo or Brand

Editorial Team
Branding + DesignGrow1 Comment

One of the most serious things in business is when you go in for a total redesign of your brand and logo. It’s nothing like remodelling your home and starting over.

Your home only means something to you and how it looks is somewhat of a personal journey that you have chosen to go on. However, you might not have chosen to go on this journey regarding a business changing its face. It could be because of a bad public relations event and or incident that caused a catastrophic loss of confidence in your business. Consumers can have a wave of anger that is sometimes easily forgotten over time and can eventually disappear. Many people can forget a bad moment that a business has but sometimes, the damage is just too vast and deep. Rather than shut down the business you can rebrand and start again. However, rebranding is more than just a change of look, but rather an event that needs to go further in reintroducing to the public. Start off small with getting rid of an old logo and making it more to your new outlook and vision.

Concentrate more on a theme

It’s forgivable when a small business that is just getting on its feet creates a logo that is very bland and safe. You want something that will stay in people’s mind and be instantly recognizable thus you opt for a design that isn’t complicated. However, this is the wrong way of going about things because the theme you choose for your logo is far more important than the shape. If you’re a construction business, perhaps you need to consider what the themes in the industry are right now. The heaviest and most powerful tools and vehicles in the construction industry are orange as it’s a way to stand out in a city or homes that share the same tone. This is a theme that you can utilize in your logo just by having the logo use orange instead of, for example, black or white.

Rebranding is about vision

A change in direction is one of the most common reasons why businesses want to rebrand their business. This means that the vision or the attitude in the business right at the upper ranks has drastically altered. Another common reason for this happening is when a business is taken over by a larger corporation or perhaps bought because it was failing. The new image must now reflect the desires of the new vision. You must first clearly think about what went wrong or what you want to change and why. Rebranding means that you will be smashing away the old vision and no longer holding as much power with consumers as before. What may have taken years to build will now potentially be lost.

 

How you implement the rebranding is crucial and could save you in this regard. Losing many customers is not what you want during this transition so using the techniques from a company such as RougeMedia.com can help to make sure you retain core consumers. The appeal to your target audience is the main concern as casual customers are going to change and fluctuate but the consumers that are really into your industry need to be catered to. This is where cutting edge design can come in and refocus minds or persuade them to see you as an industry leader. Rebranding could, in fact, help you to be seen in a more serious light if you can show renewed energy and passion to deliver the best of the best.

Keeping in the loop

To avoid losing many customers in the fog of rebranding which is perhaps the biggest worry for most businesses, just keep them in the loop. Make it public that you are undergoing major changes to your logo and branding. This will allow the media to run stories about you or allow you to gather some pace on social media. Consumers around the world will be talking about you and there could be speculation as to what you will now look like growing slowly. As long as people are talking about your business and wondering what’s next, that is a good place to be rather than doing a rebranding silently.

 

Rebranding and altering the logo is something that many businesses dread. They don’t want to lose their core customer in the process so they may try to only do small changes but that isn’t ever far enough. You can, however, let everyone know what’s going on so they aren’t too surprised when you open your doors once again with a new logo. Change the vision and the theme of your branding and you will feel like a brand new business, this is the secret to rebranding as a whole.

brandbrandingdesignlogovaluesVision

Previous ArticleAffording the Luxury Lifestyle
Next Article4 Reasons Why an Office Is the Worst Place to Work
Editorial Team

Written and compiled by our talented Editorial Team.

Related Posts

  • 3 Simple Ways To Streamline Your Startup

    Editorial Team
  • VIDEO: Abercrombie & Fitch Goes Homeless

    Adam Niazi
  • Managing Your Website Effectively

    Editorial Team
  • How To Build A Brand For Your Small Business

    Editorial Team
  • The Importance of Keeping your Business Social

    Stephanie Moss-Pearce
  • The Business Benefits of Social Currency

    Editorial Team
  • How to Create a Smart Business Expansion Plan

    Colloborative Post
  • Increase Conversions Using Social Media

    Adam Niazi

Subscribe for Your Daily Dose!

Sign up to our free newsletter for news, tips, offers and freebies straight to your inbox.

 logo
  • Home
  • About
  • Advertise
  • *Website Design Service*
  • The Team
  • Contact
  • Disclaimer
© Copyright 2019 Start Smarter Ltd - Start Smarter Ltd is a company registered England and Wales (Company No. 08145843) 44 Crantock Road, London, SE6 2QP
This website uses cookies to improve your experience. Please accept to continue using our website. However, you can opt-out if you wish. ACCEPT REJECT Read MoreCookie settings
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

This is an necessary category.

Analytics
Functional
Advertisement
Uncategorized
Performance
Save & Accept