There’s no denying the business landscape is highly competitive, and with 50% of new businesses failing in the first year, being able to compete with larger enterprises isn’t only advisable but necessary.

There are plenty of tasks that need to be undertaken when running a business, and the cost of hiring a team to assist you or taking the time to learn as much as possible can be extreme and even crippling to some. Competing with bigger organizations and maintaining a professional image even when you feel less than professional is paramount to survival. But what can you do as a UK business to ensure you get a foot in the market and take your business from strength to strength?

Efficiency is the name of the game, and for small businesses, you need to work smarter, not harder, and outsourcing is the best way to get the results you need without making any compromises.

That being said, outsourcing needs to be considered carefully. You need to balance the benefits with the compromises and the cost to ensure it is affordable and will yield the desired results. Handing over too many parts of your business operations to third parties can have the opposite effect, and instead of making you more efficient, it can work in the opposite direction. The key is to outsource tasks that you either don’t have the skills to take care of easily or are time-consuming. The following areas all fall under this umbrella.

Administrative Tasks

Administrative tasks include data entry, appointment scheduling, travel planning, document management, compliance, etc. While these might not seem like tasks, as they seem relatively trivial individually to outsource, on the face of it, they can all be time-consuming tasks that eat into your ability to run the business effectively.

Administrative tasks are the backbone of any industry; however, by outsourcing them to a virtual assistant or service provider, you can be content, everything is taken care of, and you have freed your item up to focus on other areas.

Customer Support

The customer support you are able to offer can make or break your business. But if you are busy doing other things, how can you dedicate time to answering queries and building trust to help you maintain long-term relationships?

Building an efficient customer support team internally can be lengthy and costly, and this can overwhelm businesses especially smaller start-ups.

By outsourcing your customer service needs, you can consistently deliver high-quality support from experienced staff without requiring extensive in-house resources. Customers can benefit from immediate assistance without waiting for you to be free personally and have their queries dealt with when convenient.

IT Support and Web Development

Your IT strategy needs to be on point to help you remain agile and responsive to the changing landscape in business. As more and more companies shift to a digital way of working, you must embrace this and ensure you have the proper IT support to enhance how you work and build on your successes.

However, it can be costly to implement, not to mention challenging, if you lack the expertise and know-how. From website design and development to implementing software and essential maintenance, if you don’t know what you are doing, you could risk your entire business and reputation if things go wrong. For small businesses, it might be wise to procure an IT support company to handle all of these factors for you, allowing you to benefit from their technology, experience, and skills in this area to get you up and running and reduce downtime associated with system failures or websites that can’t handle the traffic or queries expected of it.

External providers can offer a robust solution to your website and network woes and ensure you leverage only the best technology to stay on top of everything else.

Content Creation

Content creation is a vital aspect of any website or social media activity and must be factored into your marketing approach. Done well, content can be a driving force in increasing sales, audience engagement, brand awareness, and visibility. However, creating the correct type of content for your website or social media accounts can be time-consuming. Thinking of new content daily and producing, editing, and publishing it can be challenging.

Outsourcing your content creation can help you maintain a stream of fresh, engaging content ready to publish that has been crafted by experts in their field who know what they are doing. You can outsource blog posts, emails, social media posts, video content, ebooks, whitepapers, and more to help you to free up your time while still being able to generate a buzz around what you do and support your marketing activities.


Cybersecurity needs to be something every single business makes a priority. Cyberthreats and criminals are constantly lurking, looking for the next company to exploit and a way to make money by accessing information they shouldn’t have. If you hold any type of data, you must comply with the laws in every country you operate in to ensure you are meeting the minimum cybersecurity standard. Many people are unaware of the level of sophistication of cyber threats and the skills of those who push malware, hacks, and illegal activities.

Working with third-party cyber security experts can help you to put the right protective measures in place to ensure you are safe and secure at all times. Plus, if anything was to get through your defenses, you have an expert team to help you rectify the situation. The fines for lax cybersecurity and willfully neglecting to secure data can run into the millions, and it’s not only small businesses that are under threat. So if you outsource one aspect of running your company, consider how well you are protected and weigh up the pros of outsourcing cybersecurity.


Outsourcing can be invaluable for many businesses, not just small or new start-ups. Implementing an effective outsourcing campaign can improve your business and help you focus on areas of the company where your time will be better presented rather than dealing with the more tedious aspects.

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