If you think that keyword stuffing will make your blogs rank high, then think again. Google and other search engines have found ways around this tactic, preventing marketing gurus and SEOs from using them. The only way to do well in today’s setup is to appeal to users directly by creating high-quality content.
This change all comes down to the new ways Google is ranking articles. What counts is the content, not the words themselves.
Today, the best approach for dealing with this is semantic SEO, a technique that involves writing for a particular topic, not a set of keywords. This way, you can still improve your articles’ ranking and avoid keyword stuffing that irritates users.
Creating a killer blog, though, requires more than just avoiding keyword stuffing. You also have to produce content that users will love.
So what’s our advice?
Add Personal Anecdotes
Adding personal anecdotes to a blog (especially a business blog) doesn’t feel professional. But it works. That’s because users love stories. They don’t just want to read facts and figures, but feel emotionally connected to the content they consume. When you tell a story, you provide them with an interesting window into your life. You remove them from the abstract and introduce them to something more concrete.
Whenever you create a blog, you’ll need to promote it. Don’t just click publish and forget about it. Nobody will ever read it.
Promoting it is actually much easier than you might imagine. Mostly, it just involves reaching out on social media and perhaps creating an Adwords campaign for it.
Whenever you write a blog post, think carefully about the videos and images you might include. Users want more than a wall of text when they consume a blog. They want content that’s fun to digest.
Evidence suggests that video is much more effective than regular writing for holding audiences’ attention. So, you might want to try embedding videos into the articles you produce. This simple addition provides users with a break from reading and reinforces your message.
Nail The Structure
When it comes to writing a blog, structure is everything. You want the whole piece to flow naturally, guiding readers from one idea to another organically. If you don’t feel confident about structure, you can always start off by writing lists. Here are some examples:
- 10 Questions That Every Marketer Needs To Ask
- 5 Ways To Enhance Your SEO
- 3 Actionable Techniques For Gaining More Customers
- 55 Facts About Google The Press Doesn’t Tell You
You get the picture.
For guides, the structure is a little more complicated. But you can usually break these up into natural steps.
Hook People With Your Opening Paragraph
The opening paragraph is the most critical part of your blog. It’s where you grab your audiences’ attention and encourage them to continue reading. Talk about what they will get out of the content if they consume it all and how it could make their lives better. Try to avoid waffling.