With the rapid growth of technology, many are topics that have changed at an incredible speed, among them the way we communicate at all levels, personal or business, even in market research. Many people make use of the internet and this is being used by large, medium, and small companies. However, there is still a great ignorance of the benefits of digital marketing, not to mention that it can largely find expansion in a much faster time.
E-marketing aims to promote sales by focusing on interaction with potential customers, acquired customer loyalty, and consumer research. This strategy is crucial for companies that want to develop themselves further. With important areas such as SEO, online advertising, e-commerce, etc, it is important to look at some extra help. That is why many businessmen and entrepreneurs learn about these areas online or hire professionals such as a digital agency.
The global market has been turning digital for over a decade. In the adjacent image, you can see the clear evolution of investment in written press versus investment in Google Adwords in recent years.
Digital marketing offers greater benefits to small and medium businesses.
Economically, online marketing requires less budget for advertising campaigns. By using social media, SMEs can exploit local digital segmentation by targeting a local destination or scale-up globally. In the latter case, it is not, for example, the creation of multilingual sites. This strategy resulted in the extent to which the language barrier is an obstacle to selling. However, sales techniques should be considered in all areas. You can use other research methods to learn more about your market. Know what an online survey is and what its benefits are. Those who start in this type of online marketing can always go to specialized training such as a Community Manager Course or learn some skills in digital marketing just so they can be well versed in what is expected of them in business today. All entrepreneurs must undertake these lessons because the business will always be driven by marketing.
What is important today?
Today the audience is in the digital medium in a transversal way. Children watching videos on YouTube or playing electronic games on phones or tablets, older adults downloading WhatsApp or opening Twitter or Facebook accounts. For these reasons, it is not wrong to think that the trend towards digital marketing will continue to grow, while the written press and other similar media will continue their decline for many more years unless something new happens that changes this scenario.
There is such an amount of demand for technology and there are such a large number of users. Not having a digital strategy in today’s market represents a disadvantage compared to the rest of those that do have one. According to studies in Europe, currently, more than 80% of the population searches for products and services over the Internet. Therefore, if your company does not have a digital plan, it is losing most of the possible demand. The future of digital marketing is here.