As a business owner, you know the importance of getting users to check out your website. If your target audience doesn’t visit your site, then how will it know about your services, brand, or products? How will you establish your presence in the market if your consumers don’t know you exist?
This is where organic SEO comes in. With the right SEO techniques and practices, and a little help from SEO consultants like Detail Marketing, you can make sure that your site ranks high in the search engine results pages (SERPS). In turn, you will get more traffic to your website, which ultimately translates to increased sales and higher revenue.
Understanding Organic SEO
Organic SEO refers to the unpaid techniques and methods used to increase ranking on SERP when using a search engine such as Google. Such strategies include writing high-quality content, back-linking, and boosting keywords.
Importance of Organic SEO
Organic SEO is critical to the success of your business. Did you know that 75% of search engine users don’t go to the second page of results? That means that if you don’t show up on the first page, then it’s doubtful that anyone will even see your site in the results, let alone click through to it.
Take a moment to think about how you find a company or service. The chances are that you turn to a search engine such as Google or Bing to find what you need. In fact, more than 90% of online experiences start with users referring to a search engine. So, if you don’t appear in the top results, then you’re severely limiting the potential for new clients.
Here are other reasons why organic SEO is essential:
Helps increase visibility
While radio and television commercials are still used today for marketing purposes, it’s impossible to deny that the internet is the most widespread and effective marketing medium available. But once you make your website more visible with organic SEO, you increase the chance of getting qualified leads. As a result, you leave behind competitors that don’t have the same strength of online presence.
Enhances brand awareness
Organic SEO can help boost your brand and make users familiar with your services or product. Enhancing brand awareness also increases the chances of users turning to you when they need a service or product your business offers. The more often people see your brand, the greater the chance of turning to you when they have a requirement.
Improved search engine ranking
With other marketing techniques like paid ads, your ranking on different SERPs can drop when you stop paying. However, when it comes to organic SEO, the keywords you rank for won’t suddenly disappear. In fact, they might just increase in value with some adjustments and maintenance over time. So, if your content drives traffic and provides value, there’s an excellent chance that the ranking will improve.
Suitable for everyone
Small businesses often struggle to make their mark because they’re up against competitors with large marketing budgets. However, that’s the great thing about organic SEO; it balances out the playing field so much that anyone can do it.
Think of it this way: smaller businesses usually opt out of paid ads in a very short time because of larger companies that outbid them. However, when it comes to organic SEO, even small businesses have the chance to give tough competition to larger companies with strategic organic SEO campaigns.
What Google has to do with organic SEO
We’re sure you know that Google plays a significant role in how you should design your strategy for organic SEO. As a search engine, Google aims to ensure that only the most relevant and beneficial results show up whenever a user searches for something. It wants to display all kinds of resources so that users can easily find what they came to look for.
In addition to that, the search engine also focuses on ensuring a seamless and hassle-free experience for users, which is why it also evaluates the user experience a site provides. So, for instance, it will look at the page speed, the loading speed, the dwell time, etc. So, these, along with your organic SEO content, play a significant role in how you rank in the SERPs.
How organic SEO works
Organic SEO aims to create content that Google deems worthy enough to rank in the top results. And to achieve that, you need to implement several organic SEO strategies, such as:
- Research the appropriate keywords for your business so that you can curate content accordingly. If you choose the right keywords, your business will appear at the top of the search results whenever people search for phrases or keywords related to your services or products.
- Come up with different kinds of content so that you can target the relevant keywords.
- Creating internal links on all your website’s pages and ensuring they include links to other pages of your website. This enables the search bots to crawl and index the site.
- Adding different multimedia like videos, infographics, and images to your website to keep visitors engaged so that they spend more time on your website.
- Make sure your website is aesthetically pleasing and easy to use by simplifying navigation so that anyone can find whatever they’re looking for quickly.
- Ensuring that everything, including the site’s forms and buttons, loads up quickly and that the design is up to date. The longer it takes for the website to load, the higher the chances of people going elsewhere.
Getting started with organic SEO
You now know what organic SEO is and why it’s crucial for business success. We’ve also listed some of the things you should incorporate in your SEO strategy so that your site can rank well in the search results.
So, what’s the next step?
Start with researching the keywords that are most relevant for your business and then develop the website around those results. SEO is a continuous process, so don’t expect results overnight, but with a commitment to meeting best practices for website design, content and SEO, you’ll start your climb to page one!