99% of logo creation posts make this one mistake.
None explain what to do next!
Seriously, it’s irresponsible.
There you are, mentally exhausted after designing and creating the single most important visual for your business, and you’re left holding the can and thinking, now what?
For instance, have you downloaded your logo in the right file type?
Do you know which one to use for your website?
Have you secured it with a trademark?
Do you know how to?
You see, creating your visual beauty was only the first step.
Now let us tell you what to do once you’ve got your new logo design.
So, you can finally breathe a sigh of relief and say, now I’m ready.
Your first step to finishing this journey is:
Using The 3 Must-Have Files For Your New Logo
For your logo to work pretty much everywhere, physical and digital, you need three different file types. If you’ve employed a designer, they should provide you with multiple formats; however, you need to know where to use them.
Here’s what you need to know about files:
A vector file can is scalable to any size while not compromising quality. It’s perfect if you plan on using your logo in various places, such as on a business card to a billboard. The most common vector file types are EPS, PDF*, AI (Adobe Illustrator), and SVG files.
Use them for: High quality and larger-scale printing projects.
A JPEG is the most popular file type for graphics and photos. It is usable for both web and print, making it an extremely versatile and useful file type.
Use them for: Websites, Microsoft Office programs, everyday printing.
Pronounced PING, a PNG file is for web use only. Automatically formatted with a transparent background, making them perfect for everything you do online, such as placing your logo in your website header, email signature, and a social media avatar.
Use them for: Email, Websites, and computer programs.
Once downloaded, you ought to secure your logo.
Let’s look at how to do that next:
The 5 Steps To Trademarking Your logo
If you don’t trademark your logo, you don’t own it. Meaning anyone else can copy and use it where ever they like, undermining all your hard work.
So, to ensure this doesn’t happen, follow these five simple steps:
1. Decide on what it is you want to trademark:
Yes, we’re talking logos, but you can take it a step further if you wish and secure numerous design aspects of your name and logo.
As well as your logo, you can trademark an image, word combination, tagline/slogan, corporate colours, and shapes. But ensure the trademark you use for your business is a distinctive and unique design or symbol and not merely a direct description of the service or product you’re offering.
2. Ensure you’re not infringing someone else’s trademark:
Trademark infringement is illegal and can be a costly error. Avoid it by conducting the following research before choosing your logo.
Always start by searching the Intellectual Property Office’s online journal to see the latest trademark applications, and search trademarks to ensure no similar logo, keyword, phrase, or image already exists.
3. Registration options:
Once you’ve checked your logo is trademark infringement free, you can choose to register it yourself or employ a trademark attorney.
Registering online isn’t overly complicated. However, suppose you’re a large organization and wish to trademark beyond UK waters. In that case, it may be prudent to employ a professional’s services to ensure avoidance of any unfortunate errors down the line.
4. File your application:
Once your application is complete, you can choose where to register.
You have two options:
A community trademark (providing protection throughout the EU) or a UK only trademark. Naturally, they differ in terms of process and cost. As previously mentioned, if in doubt, hire a trademark attorney.
5. And you’re done:
On average, the application process takes 9-12 months for a community mark and 4-5 for the UK. Once approved, you’re legally protected, and you’ll receive a certificate in the post.
Where To Use Your Logo For Maximum Effect
Your logo is a powerful visual for attracting people to your business, but only if you know where to put it.
And the more places you have your logo, the more familiar viewers will become, which in turn increases trust, and that’s a vital ingredient for converting leads.
Here are your logo showcasing options:
Of course, online marketing is your most powerful strategy, and now you’ve more choices than ever for placing your logo where consumers will see it.
A well-positioned website logo is essential to your eCommerce success. Place it top left within your header, and if suitable, choose the sticky header option so viewers see it while scrolling.
Social Media platforms:
Now you have the opportunity to create instant brand awareness by placing your logo on all your social media platforms. You can do it in minutes, and the results are what digital marketers dream of.
If you’re running an email campaign, use your logo in your email signature. This not only increases brand awareness; it also increases click-through rates.
If you have an app, you can use your logo for that too. Just think about how often people look at the phone. That’s one sure way of increasing familiarisation!
Even if you’re an eCommerce business, you might need physical printing, and if you’re a brick-and mortar-store, it’s inevitable.
If you’re using cards, ensure you work with a vector file. And keep them simple and easy to read.
As with your business card, a vector file is suitable for your letterheads, providing a clean, crisp result every time.
Yes, we still use them, and they’re as powerful an advertising strategy as they ever were. Just ensure you place your logo on it, and place your logo in the top left, as that’s where viewers expect to find it.